Everything about Advertising -- in no particular order

Lisa's Timeshare Holiday Wish List for 2002 Please indulge me a departure from Advertising 101 this week. Here's my "Timeshare Wish List" for 2002: More professionalism throughout the industry Less salespeople that require babysitting Less management willing to do the babysitting More resorts that run a clean line and don't mess with "the wheel" No more "new ways" of selling timeshare Less trainers, managers, seminar leaders and other so-called experts who all used to close 42% on the line More tours who are interested in timeshare rather than in the gifts More tours- period More fun in what should be a fun business to start with No more gifting More owners who actually use their referral program More "tell it like it is" advertising from the resorts Less OPCs and Welcome Center personnel who promise "a hot breakfast and a 30-minute resort tour" For ARDA to finally conceive of and implement a decent timeshare public relations campaign (yes, Howard, just like the "Got Milk" campaign that you appropriated from me more than a year ago) Less backstabbing, small-minded salespeople More of some of the people that I have been blessed to work with over this past year… and you know who you are Peace, love and good health to all of my readers

Lisa Ann Schreier is a dynamic, outspoken, devout believer in the power of advertising done correctly. Lisa brings a wealth of advertising, marketing and promotional knowledge to her many business interests. She is the director of her own marketing/advertising agency, a full-time timeshare salesperson, a contributing writer and a part time Cast Member of the Walt Disney World Resort. After one too many long cold winters in Chicago, she now happily lives in the Orlando area where she is known for her consumer insights and "back to basics" style of business. Lisa writes a bi-weekly column on the basics of effective advertising. She be reached at GRQ1@aol.com , or read her ad here.

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