Company Press Release
November 19, 1999
BOCA RATON, FL -- Bluegreen Corporation (NYSE:BXG), a leading U.S. developer and marketer of timeshare resorts,
golf communities and residential land, has launched its newest virtual reality sales office, ``Bluegreen Air,''
in Novi, Michigan - 30 miles from the heart of Detroit.
Bluegreen Air is a unique way for people to experience Bluegreen's Vacation Club resort destinations. Guests start
their ``journey'' by checking in at a ticket counter with an uniformed receptionist. They then go to the Club Lounge,
which features a tropical motif with a 10-foot long, 1,000-gallon saltwater aquarium, live palm trees and 20-foot
refreshment bar - a dramatic and welcome contrast to Detroit's 20-degree winter landscape. After enjoying a complimentary
refreshment in the Lounge, potential Club members are escorted down a six-foot ramp into the first class cabin
of a simulated 747 jet. Super sub woofers cause the ``jet'' to vibrate as it travels down the ``runway'' with an
animated window display. Once the ``plane'' is high above the clouds, the ``in-flight entertainment'' begins, consisting
of a dazzling bird's eye view of the Bluegreen Vacation Club's resorts. Passengers ``explore'' beaches, golf courses,
ski areas and other settings where Bluegreen's Vacation Club resorts are located. Then the ``plane'' breaks through
the atmosphere and its passengers are treated to a breathtaking view of the Earth, with bright lights highlighting
Bluegreen resort locations. After descending back into the atmosphere surrounded by a ball of flame, passengers
leave the ``jet'' and walk through a Hall of Dreams wall-tour back to the Club Lounge to meet with Bluegreen representatives
and discuss the Bluegreen Vacation Club.
Nick Gray, President of Bluegreen Resorts, says, ``Bluegreen Air is a completely unique concept. We've paid an
incredible amount of attention to making the experience authentic, from the 48 leather first class seats down to
the logo on the peanut packages and napkins.''
The Detroit Bluegreen Air sales center opened November 9, 1999. Terry Massey, Bluegreen's Executive Director of
Off-site Sales Development, expects that the Detroit center will average 500 ``passengers'' a week. He explains,
``We picked the Novi location for precise reasons. Our analysis showed that people in the area vacation where we
have resorts, especially Orlando, Tennessee and South Carolina. There are 5.5 million people within a 45-mile radius
of Bluegreen Air Detroit. The demographics are excellent, with the average household income in a 20-mile radius
being $75,000 or more.''
The Detroit location is the third site for a Bluegreen Air sales center. The first Bluegreen Air ``flight'' took
off on July 7, 1998 in Cleveland, Ohio and the second in January 1999 in Louisville, Kentucky. Based on the success
and performance of Bluegreen Air in the past, Bluegreen expects to open more sites in the future.
Bluegreen is one of the leading companies engaged in the acquisition, development, marketing and sale of timeshare
resorts, golf communities and residential land. The Company's timeshare resorts are located in a variety of popular
vacation destinations including Orlando, Florida; the Smoky Mountains of Tennessee; Myrtle Beach, South Carolina;
Charleston, South Carolina; Branson, Missouri; Wisconsin Dells, Wisconsin; Gordonsville, Virginia; and Aruba, while
its land operations are predominantly located in the Southeastern and Southwestern United States.
This press release contains forward-looking statements. Any statements contained herein that are not statements
of historical fact may be deemed forward-looking statements. The words ``believe,'' ``expect,'' ``intend,'' ``anticipate,''
and ``project,'' and similar expressions identify forward-looking statements, which speak only as of the date the
statement was made. The Company undertakes no obligation to publicly update or revise any forward-looking statements,
whether as a result of new information, future events, or otherwise. Forward-looking statements are inherently
subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results
could differ materially from those set forth in, contemplated by, or underlying such forward-looking statements.
The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, regulatory
changes, national or regional economic conditions that can affect the real estate market, and other risks detailed
from time to time in the Company's filings with the Securities and Exchange Commission.
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Contact:
Bluegreen Corporation
John Chiste
Chief Financial Officer
(561) 912-8010
or