Harrah's Entertainment Announces New General Manager For Harrah's Shreveport

Company Press Release: Harrah's Entertainment, Inc.

November 25, 1999
LAS VEGAS, NV -- Harrah's Entertainment, Inc. (NYSE: HET) today announces the appointment of Tom Roberts as the new senior vice president and general manager of Harrah's Shreveport. Roberts' appointment is subject to Louisiana regulatory approvals.

Tom Roberts was previously the vice president of development and leasing for the Rio Suites Hotel & Casino in Las Vegas. Roberts led the development, leasing and management of Rio's $250 million Masquerade Village, with its combination of gaming, retail, food and beverage and interactive entertainment. He also led and managed the recent ``Treasures of Russia'' exhibit, which showcased an exclusive showing of Russian artifacts. Roberts recently spearheaded the ``Titanic, The Exhibit,'' which opened at Rio this month.

The Rio merged with Harrah's Entertainment in January of this year. World renown for its restaurants and overall quality facility, the Rio has approximately 2,500 suites, an 18-hole championship golf course, and 120,000 square feet of gaming space.

Prior to joining Rio in 1996, Roberts was the founding general manager of the Forum Shops at Caesars in Las Vegas, one of the most successful retail operations in the United States. He was also the founding general manager of the Lincolnwood Town Center on the north shore of downtown Chicago.

``Tom's leadership skills in developing and managing large, high-quality projects are a wonderful fit for our organization as Harrah's Shreveport expands to open a 514-room hotel, multiple restaurants and a convention center over the next year,'' explains Central Division President Anthony Sanfilippo. ``I am also excited about the cross-company transfer of talent between our Rio and Harrah's brands.''

Roberts received his MBA from Phillips University in Enid, Oklahoma, and a bachelor's from Youngstown State University in Ohio. He attended this year's ``Leadership in Gaming'' Executive Development Program sponsored by the University of Nevada, Reno.

Harrah's Entertainment, Inc. is the most recognized and respected name in the casino entertainment industry operating 20 casinos under the Harrah's, Showboat and Rio brand names. Founded more than 60 years ago, Harrah's is focused on building loyalty and value with its target customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. The company recently relocated its corporate headquarters to Las Vegas, Nevada, from Memphis, Tennessee.

SOURCE: Harrah's Entertainment, Inc.