November 30, 1999
PALO ALTO, Calif. / Vicinity Corp., the leader in Internet-based marketing services, announced today it will provide
its international Business Finder private-label brand locator service for Starwood Hotels and Resorts Worldwide
Inc., including Westin, Sheraton, Four Points Hotels by Sheraton, St. Regis, The Luxury Collection, and W Hotels.
Vicinity's Business Finder solution will first appear on the Westin Web site (http://www.westin.com)
beginning Nov. 22, and will provide information, directions and maps to Westin's online customers worldwide. The
other Starwood Hotel and Resort Web sites will feature the Business Finder service later this year.
Emerick Woods, president and chief executive officer of Vicinity Corp. said of the announcement, "The integration
of Vicinity's Business Finder service into Starwood Hotel and Resort Web sites provide a very powerful tool that
helps both customers and hotels alike. Westin's ability to provide this service under their own name will help
them strengthen their brand and improve service to their online users."
Vicinity's Business Finder provides corporations with online search capabilities to help direct Web customers to
store locations and the ability to provide point-to-point driving directions. Business Finder gives customers the
ability to search for locations by address, cross street, city, state or zip code.
In addition to the United States and Canada, Vicinity's locator services are also available in Germany, Switzerland,
France, Italy, The Netherlands, Austria, Belgium, Luxembourg, Denmark, Sweden, Spain and the United Kingdom. Vicinity's
Internet-based services offer multinational companies the ability to improve their online marketing efforts by
integrating both online and offline services.
About Vicinity Corp.
Vicinity Corp. is the leading provider of Internet-based infrastructure marketing services for brand name Fortune
1000 companies. Vicinity's click-and-mortar solutions enable its clients to direct consumers searching for a specific
product or service to the nearest brick-and-mortar store that carries that product or service.
Some of Vicinity's more than 270 companies, with an aggregate of more than 2.5 million real world locations, include
Fed Ex, Ford, GM, Hewlett-Packard, Hilton, Marriott, McDonald's, NEC, Nike, Pizza Hut, Starbucks, Starwood Hotels,
Taco Bell, Toyota and UPS. Vicinity's customers gain a competitive advantage by driving Web traffic to their brick-and-mortar
locations.
Vicinity's product suite of private-label and co-branded content and services includes Business Finder, Telephone
Business Finder, Wireless Business Finder, MapBlast! Mapping Services, SiteMaker and Business Directory. The company
was established in 1995 and is headquartered in Palo Alto, Calif.
Vicinity, MapBlast!, Business Finder, Telephone Business Finder, Wireless Business Finder, SiteMaker and Business
Directory are service marks of Vicinity Corp. All other company or product names are trademarks or registered trademarks
of their respective holders.
Contact:
Rosanne Roth
Phone: 650/237-0300
E-mail: rroth@vicinity.com
Organization:
Vicinity Corp.
http://www.vicinity.com/
1135A San Antonio Rd
USA - Palo Alto, CA 94303
Phone: (650) 237-0300
Fax: (650) 237-0305