BLUEGREEN ANNOUNCES NEW APPOINTMENT

Press Release: Bluegreen Corporation

April 11, 1999
Bluegreen Corporation (NYSE:BXG) announces the appointment of Joseph G. Russoniello, RRP, to the position of senior vice president of marketing for the company's resort division.

Bluegreen Resorts is ranked among the world's top-10 timeshare developers/operators, with approximately $75 million in timeshare sales for the nine months ended December 27, 1998.

Russoniello, a 10-year timeshare-marketing veteran, joins Bluegreen following successful executive assignments with Orlando-based Island One Resorts as senior vice president of marketing and strategic planning, and Marriott Ownership Resorts Inc. (now Marriott Vacation Club International) as director of marketing for the Northeast off-site operations. In addition to his timeshare expertise, Russoniello brings telecommunications (Bell South Corp.) and entertainment marketing (Six Flags) experience to Bluegreen.

"We conducted a national search and were pleased to recruit our number one candidate," says Nick Gray, Bluegreen Resorts president."Joe's range of marketing expertise is impressive and will be a key ingredient as we prepare Bluegreen for the new millennium and unprecedented growth." Russoniello will be based at Bluegreen headquarters in Boca Raton.

Bluegreen's impressive timeshare growth reinforced the need to build a more centralized, strategic marketing division, according to Gray. "Our regional timeshare operations are accountable for their bottom lines, so they will maintain an effective level of marketing autonomy. Joe and his headquarters-based marketing team will be responsible for the many national initiatives that will serve to enhance existing programs, standardize our marketing approach and reporting, and to develop new means of distribution for our vacation club product."

Russoniello says his decision to join Bluegreen was influenced by the company's leadership and their vision to "continue to grow Bluegreen's brand in both private and public sectors." In addition to building brand identity for the timeshare division, Russoniello will oversee the creation of national database marketing, lead generation, telemarketing, trial ownership, merchandising and affinity marketing programs. His group will be charged with rolling out value-added services and benefits for Bluegreen Resorts owners and Bluegreen Vacation Club members. Additionally, Internet and multimedia marketing creative services, public relations, and market research functions will report to Russoniello.

Bluegreen is one of the leading companies engaged in the acquisition, development, marketing and sale of timeshare resorts and residential land. The Company's resorts are located in a variety of popular vacation destinations including the Smoky Mountains of Tennessee; Myrtle Beach, SC; Branson, MO; Orlando, FL; Wisconsin Dells, WI; and Aruba.

This press release contains forward-looking statements. Any statements contained herein that are not statements of historical fact may be deemed forward-looking statements. The words "believe,""expect," "intend," "anticipate," and "project," and similar expressions identify forward-looking statements, which speak only as of the date the statement was made. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying such forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, regulatory changes, national or regional economic conditions that can affect the real estate market, and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.