Press Release: Hershey Entertainment and Resorts Company
October 13, 1999
HERSHEY, PA -- Hershey Entertainment and Resorts Company unveiled details for the construction and development
of a full- service spa at The Hotel Hershey. The $7 million, 17,000 square-foot spa is being created by world-renowned
designer TAG Galyean of The TAG Studio, in a collaborative effort with Earl Swensson Associates (ESa), the architects
of record and interior designers. A Fall 2000 opening is planned.
General Manager Maarten van Wijk said, "With The Spa at The Hotel Hershey, indulgence will take on a whole
new meaning. We have assembled a team who has developed some of the finest spas in the country to bring us to the
next plateau in luxury hotels. You will not find a more unique experience at any other spa; we will truly change
your point of view with The Spa at The Hotel Hershey.''
Vice President of Sales and Marketing, Kim Schaller made note, ``The Spa at The Hotel Hershey is yet another opportunity
to bring apart of the rich history of Hershey into our operations. We were thrilled that this seasoned team was
inspired by Mr. Hershey's mansion and Mrs. Hershey's cherished rose -- both of these elements significantly highlight
what's unique about this exciting new project.''
By incorporating the history and spirit that is truly Hershey, TAG Galyean and ESa have created a luxury spa with
signature treatments and amenities that will be unmatched by any other resort.
``The Spa at The Hotel Hershey will incorporate the elegant, clean lines of the Mediterranean style of The Hotel
Hershey, as well as take generous advantage of views of the formal gardens,'' said Ron Lustig, AIA, ISHC, principal
design architect, ESa.
Galyean commented, ``One of my driving principles is that the resorts I work with be exceptional properties, independently
managed by nice people. When I came to Hershey, I was overwhelmed by the beauty of the land, the caliber of the
people, and the matchless legacy left by Milton Hershey. We are creating an undeniable attraction to complement
the existing resort.''
Earl Swensson Associates, Inc. has been involved in the research and design of hospitality facilities across the
country for 35 years. Some of the firm's projects include collaborating on the master plan of The Broadmoor Hotel
in Colorado Springs, and all four phases of construction at Opryland Hotel in Nashville, Tennessee. This is the
second spa on which ESa has worked collaboratively with TAG Galyean; The Broadmoor Spa in Colorado Springs was
the first.
The Hotel Hershey is one of America's landmark historic hotels. Famous for its majestic Mediterranean architecture
and decor, the AAA Four-Diamond rated hotel offers several excellent dining options, including the famous Circular
Dining Room, as well as 72 holes of championship golf, indoor and outdoor swimming pools, fitness and exercise
facilities and other recreational activities. For other information call 1-800-HERSHEY or visit the destination's
website at www.HersheyPA.com.
Hershey Entertainment and Resorts Company and The Hotel Hershey are trademarks used by Hershey Entertainment and
Resorts Company. Hershey is a trademark used under license.
For more information, contact Jessica J. Myers of Hershey Entertainment and Resorts, 717-520-5740, or pager, 888-430-6021,
or jmyers@HersheyPa.com.
SOURCE: Hershey Entertainment and Resorts Company