J.R. Cummins - Staff Writer for The Timeshare Beat.
April 6, 2001
On January 25th, 2001 Timeshare-52 (TS-52) by Where To Go, Inc. was first introduced to the vacation ownership
industry in The Timeshare Beat, and since that introduction, TS-52 has literally swept cost-sensitive marketing
specialists in the vacation ownership industry off their feet.
TS-52, a colorful and exciting new marketing product with tremendous consumer appeal, is without question the most
cost-effective sales and marketing tool that has hit the timeshare industry in the last two decades.
Today the company has announced that TS-52 has reached an impressive milestone of 500,000 units sold and by the
conclusion of this month's ARDA convention in Orlando Florida the company is anticipating exceeding the impressive
1,000,000 milestone mark of units sold.
Without question, TS-52, originated & developed by industry veterans Charles & Michelle Levin and their
company (Where to Go, Inc.) is a sales and marketing system that progressive developers and marketing companies,
regardless of their individual product or service (fixed, float, points) will incorporate in their overall sales
and marketing strategies.
In an interview with 'The Beat', The Levins said that combined with current orders and pending business from industry
leaders such as Deborah Linden at Island One, Perry Snyderman of Shell Vacations etc., TS-52 will surpass the million
mark by the upcoming ARDA convention.
"The response from the industry is unbelievable," said Michelle Levin. "We never expected this kind
of excitement so quickly!" Charles added, "We are absolutely thrilled about the level of enthusiasm the
Timeshare Industry has greeted TS-52 with."
"When we developed 'TS-52' we thought, we hoped, and we thought & hoped and we knew this would be a great
sales and marketing vehicle for virtually every developer in multiple ways," explained the Levins. "The
Goodwill factor alone is worth every penny."
"We cannot thank The Timeshare Beat enough for helping us launch and expose TS-52 to our global industry.
The Timeshare Beat is truly an incredibly powerful tool and voice for this industry - it is fantastic," said
Charles Levin.
Michelle noted that, "We committed to develop a highly attractive, colorful well designed cost savings sales
and marketing product that appealed to both developers and consumers. The most unusual, unexpected and pleasing
surprise so far has been client reactions to pricing - they cannot believe that the cost is so low!"
During the interview Charles mentioned that one client who recently ordered TS-52 remarked (after seeing the actual
product for the first time) "We spend more on the coffee, cream and sugar for our prospects. This is truly
incredible."
TS-52 is more than a cost-saving marketing product according to industry veteran and President of The Timeshare
Beat, Inc., Rod Hackman. "When we first heard of TS-52 in December of last year, we knew that it was a natural,
but in all honesty I was impressed 10 fold when I previewed the actual product for the first time."
Hackman went on to say "In fact I was so impressed with the quality, applications and cost of TS-52 that even
though-- unlike developers-- we really have no need for such a product for marketing purposes or as a sales tool,
nonetheless I am placing an order with the Levins. Our objective is to distribute TS-52 free of charge to the consumers
who read our publication. With our company name, logo, toll free phone number and URL printed on TS-52 the word
of mouth factor alone will increase our circulation significantly."
Charles and Michelle have generously offered to provide industry leaders who are readers of The Timeshare Beat
a significant 20% discount if they mention to the Levins (or their staff) either prior to or during the ARDA convention
that they heard about TS-52 in 'The Timeshare Beat'. "TS-52" will be located at booth #1319, between
RCI and the food court at the ARDA exhibition.
The Levins wanted to offer a special thank you to Bob Wengel, Stephen Cloobeck, Dante Pistone, Jerry Murphy, Sean
Cannily & Polo Towers for being "TS-52's" first customer. Also, a special thanks to David Siegel,
Tim Gissy, & Karen Waltrip of Westgate Resorts whose order put "TS-52" over the 500,000-deck sales
mark. They are also grateful to Kevin Barber, the new leader of Meadowlake Resort and send out a very special
thanks to Eugenio Ribeiro for his creativity, dedication, loyalty, hard work and overall support.
The "TS-52" is truly an amazing and versatile sale & marketing product that can be applied in many,
many ways. The concept is simple and will save developers thousands of dollars while stimulating new and incremental
sales as well as Goodwill with clientele. TS-52 is one of those rare opportunities where everyone wins.
To learn more about TS-52, click here.