Press Release: The Royal Resorts
November 1, 2001
CANCUN, Mexico -- With established brands like Disney, Marriott and Hilton entering the timeshare industry, one
leading timeshare company is taking a fresh new approach to marketing and selling its product. Royal Resorts, a
five-star award winning timeshare company with resorts throughout the Caribbean has launched http://www.royalresortscancun.com,
the first live website that allows users to purchase timeshares online.
Now more than ever, travelers are looking for a ``home away from home'' as an alternative for their families. Timeshares
offer customers the choice to spend their vacations at a familiar destination or the opportunity to experience
a different destination each year.
Royal Resorts has taken the timeshare concept to the next level. Through its breakthrough website http://www.royalresortscancun.com,
travel consumers may purchase timeshares from the comfort of their own homes. They are able to consult the website
at leisure to research Royal Resort's track record and inspect the villas, pools, restaurants and even see the
breathtaking views of the Caribbean Sea from the balconies of different beachfront villas of its Royal Sands Resort
in Cancun, Mexico.
``Selling timeshares on line will undoubtedly revolutionize the timeshare industry,'' commented Richard Sutton,
general director of The Royal Resorts. ``The Royal Resorts has always been committed to setting industry standards.
Through this new website, developed by Cancun Online, our prospective customers are given a tool that will aid
in making informed buying decisions, without sales pressure and in the comfort of their own homes. Owning a piece
of paradise couldn't be easier.''
The website offers a visual click-by-click tour of the Royal Sands, the latest luxury five star resort in The Royal
Resorts' family. Users are also able to custom design an actual tour of the resort and purchase villas through
the website. Royal Sands has 340 villas, which will be promoted and sold via the new website. The company is the
first in the world to be given approval from Florida regulators to sell timeshares on the Internet.
Users may enter the real-time inventory section of the website and examine the villas' inventory on an actual building
layout. Simply click on the villa and week of interest and access information on availability and prices. Users
may also see an actual photo taken from the balcony of their selected villa. The site is fully equipped with a
virtual ``beach bag'' used to store data and a user-friendly financial calculation database that details the automatically
approved financial options available, including prices, interest rate tables and discounts. Users may also experiment
with payment alternatives until they find a plan that suits their needs.
Those who are hesitant to purchase without seeing the resort are invited to discover The Royal Resorts experience
for themselves and on their own terms. A special introductory promotion allows them the opportunity to ``test drive''
a week at Royal Sands as trial members. Anyone, who has already booked their vacation in Cancun or the surrounding
area, may also visit the resort during their stay. Prospective visitors may fill out an email reservation form
and design a customized tour of the club. In so doing, only the areas of interest will be highlighted on the tour.
If the visitor decides to purchase, a contract with a no-risk money-back guarantee is provided to be reviewed and
signed in the comfort and convenience of their home.
To aid in making an informed purchasing decision, http://www.royalresortscancun.com
offers a wealth of information to online users. Potential timeshare buyers can now for the first time ever, access
a printable consumer guide to timeshare online through The Royal Sands website. Other features include, access
to the Interval International Exchange Program, which enables members of The Royal Resorts to exchange the week
they purchased to over 1800 resorts worldwide, a FAQ section listing the answers to several common queries, and
an email link to internet representatives who will promptly reply to questions.
The Royal Resorts is one of the premier vacation ownership companies in the world. The Royal Sands is rated the
No. 1 vacation ownership resort by the Timeshare User's Group (http://www.tug2.net), the company has been the recipient
of the coveted Five Star Award from Interval International every year since its inception in 1984. Having five
top resorts in Cancun, Mexico as well as other properties throughout the Caribbean and 63,000 satisfied members,
The Royal Resorts is indeed a leader in the timeshare industry.
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Contact:
Cheryl Andrews Marketing, Coral Gables, Fla.
Michelle Palomino or Gloria Pastoriza, 305/444-4033
michelle@cherylandrewsmarketing.com
Gloria@cherylandrewsmarketing.com