By Alex Finkelstein -- GlobeSt.com
May 11, 2001
DAYTONA BEACH, FL - In what is being billed as the largest oceanfront tourist redevelopment ever attempted in Florida,
the city of Daytona Beach has selected Orlando-based Boyd Group and Trammell Crow Co. to team with Los Angeles-based
Carlsberg Management Co. in a $350-million, 19.2-acre, mixed-use project expected to trigger a new wave of commercial
development in this auto racing capital of the world. GlobeSt.com has learned that major hotel players are already
vying to be a piece of the landmark project.
Tentative ground-breaking is set for fall 2002 with completion in 2007, depending on market demand for the various
components. Daytona Beach is 50 miles north of Orlando.
"The project is the first of its kind in the state of Florida," Paul Rutledge, managing director, Florida
retail division, Trammell Crow, tells GlobeSt.com. "What we are building here basically is an open-air entertainment
mall with various components."
Those components are expected to comprise 235,000 sf of retail/restaurant, 300 luxury apartments, 150 time-share
units, 123 condominium units, 650 hotel rooms, 78,000 sf of entertainment/amusement, a 105,000-sf pier, 3,810 parking
spaces and a 170,000-sf city park.
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