Press Release
May 11, 2001
ORLANDO, FL -- In a unanimous decision, The City of Daytona Beach voted to select Trammell Crow Company (NYSE:
TCC) in a unified development group including Carlsberg Management Company, The Boyd Group, and the Boardwalk Merchants
Association to be the exclusive Developer for a 19.2-acre beach/boardwalk redevelopment.
The project is the first of its kind in the State of Florida. The amalgamation of ideas, experts, landowners, staff,
and community members has formed one of the most exciting comprehensive redevelopment plans since the advent of
Disney development in California.
The ocean resort area, whose history dates back to the 1900's when the boardwalk was a 10-foot wide poured concrete
slab with a sea wall, now has the opportunity to become a primary travel destination for visitors to the Central
Florida area. The design incorporates approximately 200,000 square feet of retail/restaurant components, a 200
key full service hotel, and a 200 key limited services hotel. It is anticipated there will be 150 timeshare units
in the ``Resort Complex,'' which will also include features such as waterfalls, pools, botanical garden walking
paths with historic beach views and boardwalk access. A critical component for the City's support is the community's
ownership and access to the beach. This was incorporated with the beach plaza and amphitheater that will be directly
adjacent to the redesigned and redeveloped pier.
The pier designs, whose images and concepts came from the famous Santa Monica Pier, will be a one of kind for Florida
and the Southeast. Strong architecture design by Morris Architecture and Scott Partnership has given it an exciting
flavor that has been seen in other significant entertainment venues. A cohesive group of landowners, previously
unable to obtain the momentum necessary to initiate the project, are now united behind the overall design plan
and execution as proposed by TCC.
``The City's support and ability to see a much larger vision than what has been historically presented was critical
and the key to the success of the community,'' says Paul R. Rutledge, managing director for TCC, Retail Development.
The six-block area for redevelopment includes amusements, time-share hotels, restaurants, supporting parking garages,
apartments and street retail and compliments the overall redevelopment of Main Street and A1A corridors. This location,
which is less than an hour from Orlando, will certainly be the hottest tourist destination of recent years. Close
proximity of the new Ocean Walk timeshare and its retail component of theaters and restaurants make for an overall
design of considerable impact. Add to this the water theme park and convention center and you have developed an
island resort and entertainment complex.
TCC has integrated diversified development expertise to bring this mixed use, multi-phase, multi-million dollar
project to fruition. Current plans include an estimated investment of over $350 million and anticipates a predevelopment
timeframe of twelve months with development stretching over three years for completion of major components.
Rutledge described this economic engine as the initiator of an all-encompassing transition for the Daytona Beach
Main Street and pier area. ``People from all over the country would like to spend time on Daytona Beach; there
are few people who do not recognize the name Daytona Beach. We think that this product recognition will provide
us the opportunity to bring world-class restaurants, hotel, and visitors to this Florida landmark.''
Established in 1976, TCC's Florida region is headquartered in Orlando and is a leading full-service real estate
firm that provides project leasing, tenant representation, investment sales, development, project management, property
management, facility management, outsourcing, and transaction management. The company currently manages and leases
more than 31 million square feet of commercial space in the state of Florida.
Nationally, TCC is recognized as one of the top development and project management services providers in the nation,
with services to third party, build-to-suit customers and investors in office, industrial and retail projects.
During 2000, TCC broke ground on development projects valued at $1.2 billion.
Founded in 1948, Trammell Crow Company is one of the largest diversified commercial real estate services companies
in the United States. The company has international service delivery in Europe and Asia through its strategic alliance
with Savills plc, a leading property services company based in the United Kingdom, and the jointly owned outsourcing
company Trammell Crow Savills Limited. In addition, the company has offices in Chile, Argentina, Brazil and Mexico.
Trammell Crow Company is traded on the New York Stock Exchange under the ticker symbol ``TCC'' and is located on
the World Wide Web at http://www.trammellcrow.com.
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Contact:
Trammell Crow Company
Paul Rutledge, 800/400-5505