Bluegreen Beats Out Competition in ARDA Gold Awards

Press Release
May 7, 2001
BOCA RATON, FL -- Bluegreen Corp. (NYSE: BXG), a leading developer and marketer of vacation ownership resorts, golf communities and residential land, has been awarded top honors in three advertising and promotion categories, more than any other competitor, by ARDA, the trade organization representing the timeshare industry. The awards, presented at ARDA's annual conference last month in Orlando, FL, recognize outstanding marketing achievements by the industry's members, as determined by a distinguished panel of industry judges.

Bluegreen's top honors were in the following categories:

• MAGAZINE, for the company's Lifestyles Spring/Summer 2000 issue. (Bluegreen's Lifestyles Winter 2000 issue won a Silver Award
• LOGO DESIGN, for the company's Bluegreen Resorts Collection, consisting of nine revamped logos, one for each of its corporate resorts. (Bluegreen also won a Silver Award for its Big Cedar Wilderness Club logo design.)
• NEW OWNER/MEMBER PACKAGE, for the company's Big Cedar Wilderness Club. (In addition, the Bluegreen Vacation Club owner's kit won a Silver Award.)

"These awards are a real achievement," said Bluegreen Senior Vice President of Marketing Joe Russoniello, "considering we were competing against such talented giants as Bates Advertising, RCI and Interval International."

Russoniello said that many Bluegreen employees contributed to the effort that merited the prestigious ARDA awards. "These awards recognize the kind of teamwork throughout the company that makes it possible to execute this level of breakthrough work. Everyone who works at Bluegreen has a part in this achievement - it is a company-wide honor."

In addition to the three Gold and three Silver ARDA Awards reported above, Bluegreen was honored with five other Silver Awards.

About Bluegreen®
Bluegreen® (http://www.bluegreenonline.com) is one of the leading companies engaged in the acquisition, development, marketing and sale of vacation ownership resorts, golf communities and residential land. The Company's 28 vacation ownership resorts are located in a variety of popular vacation destinations, including Orlando, FL; the Smoky Mountains of Tennessee; Myrtle Beach, SC; Charleston, SC; Branson, MO; Wisconsin Dells, WI; Gordonsville, VA; and Aruba. Bluegreen's® joint venture with Big Cedar LLC of Springfield, MO, represents the company's entry into the fast-growing segment of wilderness experience vacationing. Its marketing agreement with Bass Pro Shops/Outdoor World is the most innovative and comprehensive of its kind in the vacation ownership industry. Bluegreen's® land operations are predominantly located in the Southeastern and Southwestern United States.

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CONTACT: 
           Bluegreen Corporation
           Julie Ross, Associate Creative Director
           (561) 912-8003

SOURCE: Bluegreen Corporation