Press Release
May 4, 2001
ORLANDO, FL - JoePix www.JoePix.com and VacationOwnership.com teamed up at
the recent ARDA conference in Orlando to demonstrate the power of the hottest Internet marketing trend known as
viral marketing. "Viral marketing is the Internet's version of word of mouth marketing and companies are working
vigorously to find ways to match the performance of Hotmail, the Internet's most successful viral marketing program
thus far," commented Frank Apuzzo, the Founder and President of VacationOwnership.com.
JoePix digital photographers wearing VacationOwnership.com t-shirts mingled with ARDA attendees at the ARDA golf
outing, the ICE Gallery Reception, as well as the II and RCI receptions, offering to take pictures of the guests
as they were enjoying themselves at the various events. Each person in the picture received a branded VacationOwnership.com
post card with a unique photo ID# so they could later retrieve their Free digital photo from the VacationOwnership.com
Web site and even send the digital photo to family and friends all over the world in one easy step.
"Everyone is looking for ways to drive people to their Web site or to get people to return to their Web site
and we found the JoePix solution to be a fun and creative way to accomplish both objectives. But the main reason
we wanted to demonstrate this viral marketing technique at the ARDA conference was to get resort developers to
think of the ways they can leverage digital photography with email marketing to their advantage," said Apuzzo.
JoePix provides a complete turnkey solution including program development, postcard creation and energetic digital
photographers as well as a co-branded photo retrieval Web site that also includes online reports and statistics
to measure the success of the program.
"Resort developers spend millions of dollars building magnificent resorts and we've come up with a way that
puts the customer in the resort picture. As an added benefit, we give those same customers a tool that makes it
easy for them to tell everyone they know about the great time they had at your resort," said Mike Tremain
President of JoePix.
JoePix, Inc., Founded in 1999 and headquartered in Orlando, (www.joepix.com)
is the leader in event-based digital photography promotions - a revolutionary Internet marketing solution that
channels event patrons to client web sites for retrieval of commemorative, souvenir value photos, which can then
be e-mailed to friends and family around the world. For a free JoePix demonstration, please contact Mike Tremain
at 407-515-0000 or send an email to bizdev@joepix.com
VacationOwnership.com is an online media & marketing firm located in Orlando Florida. You can see the Web site
at www.VacationOwnership.com. For additional information please
contact Mr. Frank Apuzzo, at 407.299.0085 or send an email to Frank@VacationOwnership.com
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