Press Release: California Hotel and Lodging Association
May 4, 2001
SACRAMENTO, CA -- The California Hotel and Motel Association has announced that it was renamed the California Hotel
and Lodging Association, effective April 12, 2001. The California Hotel and Lodging Association (CH&LA) is
an affiliate of the American Hotel and Motel Association, which has changed its name to American Hotel and Lodging
Association effective April 4, 2001.
The proliferation of limited-service establishments extended stay properties, bed and breakfast inns, timeshares,
vacation rentals, condominiums and guest ranches makes it clear that ``hotel and lodging'' more adequately conveys
the breadth and the scope of business types that now exist within the lodging industry.
The CH&LA will also have a new logo that reflects its connection with the AH&LA. The organization will
keep the existing Web site address chma.com and e-mail address service@chma.com
short term until a new address can be established.
The CH&LA's mission remains the same being the indispensable resource for communicating and protecting the
rights and interests of the California lodging industry, for providing educational training and cost-savings programs
for all segments of the industry, and for supporting strategic alliances to promote the value of California tourism
and travel.
SOURCE: California Hotel and Lodging Association