Press Release
July 9, 2001
BOCA RATON, FL -- Bluegreen Corporation (NYSE: BXG), a leading developer and marketer of vacation ownership resorts,
golf communities and residential land, announced today that its Bluegreen Vacation Rentals division has formed
commission-based alliances with several major hotel and resort management companies to book reservations for consumers,
travel agents and other outside organizations at more than 300 hotels and resorts throughout the United States,
the Caribbean and the Bahamas. The Company's alliances include those with MeriStar Hotels & Resorts, the largest
independent hotel management company in the country, Adams Mark Hotels and Resorts(TM), Provident Suites and Resorts(TM)
and Estero Island Beach Resorts(TM).
Rates will be comparable to those offered directly by the individual hotels and resorts. ``We needed additional
inventory to accommodate our current customers,'' said Lani Liber, Vice President of Bluegreen Resort Services.
Liber adds, ``These strategic alliances place us ahead of our competition in terms of locations, flexibility and
the diversity of our product.'' Bluegreen Vacation Rentals already provides resort and hotel accommodations at
more than 50 locations throughout the United States, St. Croix, St. Maarten and Grand Bahama Island in the Bahamas.
Initially, the many allocations and re-seller agreements designated for Bluegreen will include hotel and resort
facilities nationwide, including such popular destinations as California, Nevada (Las Vegas), New Jersey (Atlantic
City), Mexico, Puerto Rico and several other domestic and international destinations. Additional allocations to
the Company covering the entire country and expanding into Europe will be rolled out over the next six months to
a year, according to Liber.
Shawn Ericson, Bluegreen Senior Vice President of Resort Management, said, ``By entering into these alliances,
we are preparing ourselves for much larger initiatives, assuming a predominant role in the accommodations and travel
industry, servicing family vacationers, business travelers and tour operators worldwide with the most diverse group
of accommodations.''
Ericson elaborates, ``This program will offer consumers the advantage of one-stop shopping. This growing division
of Bluegreen with 15 years of vacation planning experience will offer consumers the very best in hotel and resort
condo values, airfare, cruises and car rentals with one call, utilizing mass customization standards when planning
travel. Future plans to add discount air and cruise packages will offer consumers even greater value and present
significant opportunities for the members of the Bluegreen Vacation Club.''
Daniel Whitehead, Bluegreen Resort Services Developer of Sales and Marketing, said that with the formation of these
alliances, ``The Bluegreen resort services management team has laid the groundwork for growth within this division
of Bluegreen Corp. Through these relationships, we are beginning the process of branding an industry giant.''
Whitehead said Bluegreen would continue to explore similar relationships with other hotel and travel providers.
These alliances were welcomed by companies such as MeriStar Hotels & Resorts. According to Pam Streeter, Vice
President of Electronic Distribution for MeriStar, ``In today's electronic world, traditional travel is being booked
in very untraditional ways. Since Bluegreen has built a reputation over the years in the resort destination market,
we are excited about having our resorts and hotels become a part of this new distribution channel.''
MeriStar, headquartered in Washington, DC, manages hotels in more than 35 states, the District of Columbia, Canada,
and Puerto Rico, operating under the Marriott, Wyndham, Hilton, Doral, Doubletree, Westin, Hampton Inns, Embassy
Suites, Radisson, Sheraton, Renaissance, Comfort Inns and other brand names.
Many Bluegreen Vacation Rentals resorts and hotels may be found on such services as HRN and on the Company's own
online reservations website at www.bluegreenrentals.com. Industry
professionals should also take note of Bluegreen's front cover presence on the Official Hotel Guide, a leading
source of information for travel agents published by Cahners Travel Group, a division of Reed Elsevier Inc.(TM).
Bluegreen is one of the leading companies engaged in the acquisition, development, marketing and sale of timeshare
resorts, golf communities and residential land. The Company's timeshare resorts are located in a variety of popular
vacation destinations including Orlando, Florida; the Smoky Mountains of Tennessee; Myrtle Beach, South Carolina;
Charleston, South Carolina; Branson, Missouri; Wisconsin Dells, Wisconsin; Gordonsville, Virginia; Ridgedale, Missouri;
and Aruba, while its land operations are predominantly located in the Southeastern and Southwestern United States.
This press release contains forward-looking statements and the Company desires to take advantage of the ``safe
harbor'' provisions of the Private Securities Litigation Reform Act of 1995 in connection with these statements.
Statements made by Company executives and any other statements contained herein that are not statements of historical
fact may be deemed forward-looking statements. The words ``believe,'' ``expect,'' ``intend,'' ``anticipate,'' ``project,''
``may,'' ``should,'' ``estimate,'' ``plan'' and similar expressions identify forward-looking statements, which
speak only as of the date the statement was made. The Company does not undertake and specifically disclaims any
obligation to publicly update or revise any forward-looking statements, whether as a result of new information,
future events, or otherwise. Forward-looking statements are based on current expectations and assumptions and are
inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and many of which
are beyond the Company's control. Future events, industry trends and actual results could differ materially from
those set forth in, contemplated by, or underlying such forward-looking statements. The risks and uncertainties
to which forward-looking statements are subject include, but are not limited to, actual results for future periods
may differ from those estimated, consumer demand may be less than anticipated, regulatory changes, changes in national
or regional economic conditions that can affect the real estate market, risks associated with a large investment
in real estate, shortages of available inventory and other risks detailed from time to time in the Company's filings
with the Securities and Exchange Commission, including its most recent annual report on Form 10-K with respect
to fiscal 2001. Given these risks and uncertainties, investors are cautioned not to place undue reliance on such
forward-looking statements and no assurances can be given that such statements will be achieved.
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Contact:
Bluegreen Corporation
John Chiste, 561/912-8010
john.chiste@bxgcorp.com
or
INVESTOR RELATIONS COUNSEL:
The Equity Group Inc.
Devin Sullivan, 212/836-9608
www.theequitygroup.com