Press Release
January 15, 2001
BEIRUT, LEBANON -- World Class Vacation Owners Club has affiliated its newest Timeshare resort in Lebanon, sources
say, and have appointed Platinum International to market the luxury bungalows and its travel agency 360 TravelScape
to manage the reservations.
Platinum International, with offices in Europe and the GCC, are in a unique position to use their twenty years
of Timeshare Industry experience to further place Lebanon as a new vacation destination internationally.
The Platinum Group employs over 350 personnel and consultants worldwide. Its core business is creating and selling
lifestyle marketing products and leisure travel services.
The new resort, "World Class Resort at Sun City", located in the mountains of Aljaltoun, Lebanon, "has
the most superb amenity package of any resort in the country", says Bassam Nakad, Project Director for Platinum.
The complex includes its own indoor Tennis court, swimming pools, spas and full health club including Jacuzzis
and squash courts and children's nursery.
Outdoor activities for guests include horseback riding, tennis and mini-golf, with a planned water park to be
added soon.
"Now members of the World Class Vacation Owners Club will finally have an amazing location and vacation experience
in Lebanon "added Mike Tolan, President and CEO of the group.
World Class locations include Thailand, Philippines, UK, Spain, and Australia. Platinum is marketing also to
travel agents in Europe using the slogan "The New Destination, the New Lebanon" as tour operators through
its independently owned IATA agency.
The resort is fully built and ready for soft occupancy March 1, 2001.
Guests will be able to book special excursions on site and will be treated to the "Rediscover Lebanon Card"
free of charge, giving them special discounts on many restaurants and shops in Lebanon throughout the year.
Platinum will turn to the travel agency network it has created to sell the room nights throughout the Middle East
and Europe using methods such as the Internet. Platinum agents have enrolled several thousand families over the
years in various vacation ownership schemes and will utilize these databases for target marketing for its new resort
in Lebanon. "The Discovery of Lebanon's Holy Sites" tour package is now available and is a growing popular
choice for religious tours. Because the climate in Lebanon is so versatile, it makes the region a sea and ski destination
simultaneously during specific seasons.
"This is the model which other companies will follow to use in the future to market vacation ownership products",
says Tolan, "as well as other innovative marketing programs that deliver value to consumers." Travel
agencies throughout the region will be invited for free mini- stays before April 15 to better acquaint them with
the product.
A web site has been created to also showcase the resort and the clubs around the world www.lebanon-timeshare.com
SOURCE: Platinum Resorts