Coming of Age, Incorporated to Enter Into a Strategic Alliance With AgeNet.com

Press Release
August 2, 2001
OAKBROOK TERRACE, IL -- James J. Gilmartin, president of Oakbrook Terrace, IL-based Coming of Age, Incorporated announced that talks are in progress to develop a strategic alliance with AgeNet.com.

AgeNet, Inc. operates a comprehensive, national eldercare network to meet the specific needs of the fast growing aging population and their adult caregiving children.

Coming of Age is a full service integrated marketing and advertising firm specializes in helping clients to increase market share and profit in baby boomer and older consumer markets. The firm provides clients' marketing, advertising and sales communications planning and execution, sales and service improvement training, turnkey Affinity Programs, and customer satisfaction and retention applications.

The alliance will create a one-stop-shop for clients interested in securing and retaining a larger share of these lucrative populations. Clients using Integrated Consumer Behavior Marketing™, will improve marketing and sales approaches by incorporating revolutionary new findings in brain/mind research. In addition, clients can expand the scope of products and services they can offer their customers and add new revenue stream opportunities. Marketing and sales efforts using ICBM protocols increase the potential of identifying and diagnosing internal resistance and obstacles and identifying appropriate corrective action. The process leads to successfully planning and executing marketing and sales initiatives. Finally, through educational programs designed to support sustainable strategy execution, the ICBM approach and process can improve operations, sales, service and customer satisfaction programs and efforts.

Marketed under the "Solutions For Better Aging’" promotional theme, AgeNet’s current product and service offering includes medical and personal care supplies, durable medical equipment, emergency monitoring, medication assessments, housing assessments and placement, home modification equipment, wills and advanced directives, long- term care insurance referrals, viatical life insurance settlement referrals, and reverse mortgage placement. Consumers that have relationships with members of the AgeNet Eldercare Network have quick access to dynamically integrated eldercare information along with products and services that help enhance the quality of life of older adults and their families.
For more information, Jim Gilmartin at reached at 630-916-2100, or e-mail him at jimgilmartin@comingofage.com. You can also visit www.comingofage.com for more information on their services.

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James J. Gilmartin
President
Coming of Age, Incorporated
One Lincoln Center, Suite 1120
Oakbrook Terrace, IL  60181
Office:         630-916-2100
Fax:             630-916-2110
Toll Free:     888-565-3740
Web Page: www.comingofage.com
Email:  jimgilmartin@comingofage.com