Starwood Vacation Ownership Strengthens Global Sales and Marketing Team

Press Release: Starwood Vacation Ownership
August 3, 2001
ORLANDO, FL -- Starwood Vacation Ownership announced a number of changes to the structure of its global sales and marketing department. The following changes are designed to enhance Starwood Vacation Ownership's fast-paced growth and leadership position in the vacation ownership industry.

• David Broderick has been promoted to Senior Vice President, Global Sales and Marketing and will be responsible for all sales and marketing operations company-wide. Mr. Broderick, who joined Starwood Vacation Ownership, Inc. last year, has successfully developed the sales and marketing team and strategies for the Company's new resorts located in the west. Mr. Broderick will continue to live in Palm Desert, California.
• Steve Williams has been promoted to Vice President, Sales and Marketing West and will assume all sales and marketing responsibilities for the Company's resorts in the western region. Mr. Williams will also remain headquartered in Palm Desert, California.
• Ron Hensel has been promoted to National Vice President of Sales. Mr. Hensel will develop and execute the strategies to align Starwood Vacation Ownership's sales processes and sales training company-wide.
• Carol Lytle, President and Chief Executive Officer of Starwood Vacation Ownership East, Inc., will retire in August but will continue to assist the company in a consulting role. Mrs. Lytle's entire career of more than 20 years in the vacation ownership industry has been with Starwood Vacation Ownership and its predecessor, Vistana, Inc.

"Carol has been with us for more than 20 years and we are pleased for her as she transitions to a new phase in her life," said Raymond L. "Rip" Gellein, chairman and co-chief executive officer of Starwood Vacation Ownership, Inc.

"Dave Broderick and his team will help us refine our approach to sales and marketing as a branded product and develop exciting synergies with our parent, Starwood Hotels & Resorts Worldwide, Inc.," said Jeffrey A. Adler, president and co-chief executive officer, Starwood Vacation Ownership, Inc. "Later this year we will begin sales in Hawaii, open our newest Sheraton-branded resort in Colorado and be fully under construction at our new Westin Vacation Ownership Resort in Rancho Mirage, California. We are excited to announce these promotions and continue to build a winning team."

Starwood Hotels & Resorts Worldwide, Inc., is one of the leading hotel and leisure companies in the world with more than 725 properties in 80 countries and 120,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchiser of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton and W Brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.

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CONTACT:	

David Matheson
407/239-3155