Press Release
November 15, 2001
NEW YORK, NY -- Boutique Hotel Group has appointed Christopher R. Perry as Vice President of Sales & Marketing.
Mr. Perry is a career hospitality industry executive and joins the Group with over 15 years of experience in selling
and marketing luxury properties in New York City.
As Vice President of Sales & Marketing for Boutique Hotel Group, Mr. Perry will oversee the sales division
and marketing program for the largest boutique hotel portfolio in Manhattan; five small luxury properties known
for their high design elements, unique architecture and a distinctly personalized style of service.
Prior to joining Boutique Hotel Group, he was Regional Director of Marketing and Sales, Northeast Region, for Six
Continents Hotels, nine owned and managed upscale Inter-Continental and Crowne Plaza hotels totaling 3,800 rooms
and $200 million in rooms revenue. There he played a lead role in developing the regional business and marketing
plans for the brand and was involved in the repositioning of the Inter-Continental The Barclay New York during
its $70 million renovation.
His tenure with Inter-Continental began in 1997 when he was Director of Marketing and Sales for The Barclay New
York. In 1999 he was promoted to Area Director of Marketing and Sales for all three owned Six Continents properties
in New York City and subsequently moved up to oversee the efforts for the entire Northeast region. Prior to that
he was with Hilton Hotels for nine years, which included Director of Sales for The Waldorf=Astoria. Perry held
senior sales and marketing positions with The Ritz-Carlton, Savoy Hotels and Resorts and Wyndham Hotels and Resorts.
Mr. Perry is a graduate of Cornell University's School of Hotel Administration and is a member of HSMAI, American
Society of Association Executives, Meeting Professionals International and SKAL.
At Boutique Hotel Group Mr. Perry joins the senior management team in implementing a strategic five-year plan,
focusing on controlled growth into new and existing markets, while retaining the group's hallmark individuality
and entrepreneurial spirit. Since its inception in 1999, Boutique Hotel Group has laid the groundwork and assembled
a team of pedigree hospitality executives in preparation for launching a strategic expansion and acquisition program.
The Company has linked up with several entrepreneurial capital sources to help drive its expansion.
The Company has also developed an association with the Puccini Restaurant Group of San Francisco, which provides
concept development, design, and management services, primarily to hotel clients, including Outrigger, Renaissance
and Shangri-La. Formed in 1996, the Company is headed by Bob Puccini, who had previously spent eleven years with
the Kimpton Group developing, designing and operating 24 restaurants in five cities, including The Grand Cafe at
the Hotel Monaco in San Francisco and The Painted Table at the Alexis in Seattle. The Group also owns and operates
Oritalia restaurants in San Francisco, Portland and Vancouver, British Columbia.
Boutique Hotel Group has taken the industry lead in developing the overall brand, while marketing the unique aspects
of each property. The portfolio of five Manhattan hotels is known for being among the early trailblazers in the
city's boutique hotel movement and have since been recognized for their enduring design and fresh approach to the
industry. The Group earned worldwide recognition for branding its own line of Jazz CD's and was awarded ``Best
Hotel Design 2000'' by Interiors magazine. On an on-going basis the hotels integrate New York City arts organizations
into the marketing mix, such as partnerships with American Ballet Theater, Broadway musicals and a rotating exhibition
of works by emerging artists. Particular emphasis in the first year was given to developing the group's technological
capabilities and creating one of the top online booking engines in the industry.
Information on Boutique Hotel Group can be accessed at www.boutiquehg.com
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