Press Release: Discover the World Marketing, Inc.
November 14, 2001
SCOTTSDALE, AZ -- Kenya Tourist Board has selected Discover the World Marketing, the world's leader in international
travel representation, to handle its marketing in Canada. This is the first time Kenya Tourist Board has utilized
Discover's services within its vast global network making it the eighth tourist board to be represented by Discover
among its more than 40 major travel clients.
``Discover was the best solution when we were seeking an experienced team of travel experts to represent the Kenya
Tourist Board in Canada,'' said Beatrice Buyu, Kenya Tourist Board's managing director. ``Their vast knowledge
of the travel industry and proven ability to increase the awareness of Kenya to Canadians were key factors in our
selection process.''
In Canada, Discover the World Marketing will handle Kenya Tourist Board's advertising, sales, marketing and public
relations. Any requests for information about Kenya will be fulfilled through the Discover offices in Canada.
``Because of the menu of marketing services offered by our global network, Kenya Tourist Board is able to obtain
a turn-key operation in Canada,'' said Derek Shanks, President of Discover the World Marketing. ``Our team has
a long and successful history of building awareness and strategic partnerships that will strengthen Kenya's inbound
visitors from Canada.''
About Discover the World Marketing
Established in 1981 and celebrating 20 years in business, Discover the World Marketing has 74 offices in 51 countries.
Headquartered in Scottsdale, Ariz., the company represents more than 40 major travel corporations with cumulative
client revenue production of $5 billion since its inception. The average client retention rate is 85 percent and
demonstrates Discover's long-term business relationships with its customers. For more information about Discover
the World Marketing, Inc. check its web site located at www.discovertheworld.com
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SOURCE: Discover the World Marketing, Inc.