Press Release
March 21, 2001
VANCOUVER BC -- VRX Worldwide Inc. (CDNX:VRW) announced yesterday that its subsidiary VRX Studios Inc., a leading
end-to-end content solutions provider, has added editorial content to its immersive product offering. The addition
of editorial content to VRX’s extensive archive of interactive maps and 360-degree virtual tours of the top vacation
destinations throughout the Caribbean, Mexico, US and Canada increases the impact of this already powerful marketing
tool.
Content is increasingly becoming a key factor in supporting the purchasing decisions of online travel and tourism
consumers. According to PhoCusWright, an independent research company, 44% of US leisure travelers used travel
related web sites to research personal travel in the year 2000 vs. 28% in 1999. In Canada, a recent Ipsos-Reid
study identified that 59% of Canadians with Internet access used the Web to gather travel information over the
past 12 months. VRX’s enhanced content offering, that now combines interactive maps, virtual tours, and editorial
content, will enable VRX to help its customers meet this growing demand for online travel content.
The value of VRX’s product offering is further enhanced by it’s syndication model. By offering its content via
an ASP platform, VRX takes a compelling and interactive marketing tool that would otherwise be prohibitively expensive
for most companies to individually develop and makes it available to the entire industry at a cost-effective price.
VRX’s entire archive of interactive maps, virtual tours, and accompanying editorial content is accessible via MaxVR.com,
the company’s fully automated, e-commerce enabled, Web site for as little as US$9.95 per month.
“Our objective is to utilize the most effective applications to support our customers in delivering the kind of
information that travel consumers are demanding,” stated David MacLaren, president and CEO of VR Studios. “By adding
descriptive editorial content to each of our interactive maps and virtual tours, travel consumers can now virtually
explore vacation destinations with a guidebook in hand. We’ve effectively taken the work out of adding dynamic
and informative content to a travel-related web site. Now, any web site, small or large, can add detailed information
about top vacation destinations around the world by simply visiting one Web site – www.maxvr.com.”
About VRX Studios
VRX Studios is a leading end-to-end, content solutions provider, revolutionizing the use of interactive visual
content on the Web. Housing a state of the art production studio and supporting a network of freelance photographers
around the world, VRX is able to provide services for capturing and producing visual content and streaming these
tours directly to customers’ Web sites. The company’s products are designed to enhance site stickiness, traffic
and ultimately look-to-book ratios for e-commerce initiatives. VRX Studios Inc. is a subsidiary of VRX Worldwide
Inc., (CDNX;VRW) and is based in Vancouver B.C., Canada. For more information please visit www.vrxstudios.com
About MaxVR.com
MaxVR.com, VRX’s first e-commerce enabled offering, houses the world's largest online archive of high-impact, destination-related
360-degree virtual tours. MaxVR.com employs a distributed B2B model that provides a one-of-a-kind licensing service
of virtual tours. Through MaxVR.com, the thriving travel and tourism industries have easy access to a cost-effective
and powerful tool for increasing online customer loyalty, increasing the stickiness of their Web sites, and ultimately,
increasing their online revenues. MaxVR.com's online archive currently provides extensive coverage of top vacation
destinations throughout the United States, Canada, Mexico and the Caribbean. For more information on MaxVR.com,
please visit www.maxvr.com
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Contact:
For Public Relations
Maria Hauschel
Optimum Public Relations
604-647-2970
mhauschel@cossette.com
For Investor Relations
Barry Girling
VRX Worldwide Inc.
1-877-688-2321
wbg@vrxworldwide.com