Press Release: MLT Vacations Inc.
March 15, 2001
MINNETONKA, MN -- Tour operator and Northwest Airlines subsidiary MLT Inc. has refreshed both its corporate and
charter product names and logos. MLT Inc. will now be marketed as MLT Vacations Inc. and its charter product's
brand name has evolved from MLT Worry-free Vacations to Worry-Free Vacations.
According to MLT Vacations Inc., the refreshed look and name better capture the core product attributes of reliability,
value and selection. The company made several significant improvements in the last year, including the introduction
of new service from Las Vegas, Memphis, Colorado Springs, and Honolulu; opening a state of the art reservations
facility in Minot, N.D.; and launching new travel agency and consumer websites. Additionally, MLT Vacations Inc.
airline partners Champion Air, Omni Air International, and Northwest Airlines, have delivered industry leading
operational performance.
The new tagline ``Better Value. Better Vacation.'' will be incorporated in advertising, promotions, and other sales
and marketing vehicles. ``Our mission is to keep the promise that we've made to travel agents and vacationers,''
says John Temple, president and chief operating officer. ``We strive to deliver a vacation experience that is truly
worry-free. Your flight will be on time, your hotel room and car will be clean and waiting for you, and the total
cost will be within your budget -- with no surprises.''
To kick-off the freshened name and logo, the company is awarding 25 trips for two to the 25 best ``Top Ten Reasons
I Need A Vacation'' entries received through its website. Entries are judged on humor, creativity, and originality.
The entry form is available at http://www.worryfreevacations.com
. Entries must be 100 words or less and received by midnight March 31, 2001.
About MLT Vacations Inc.
MLT Vacations Inc. is a leader in the United States tour operator industry. It markets two product lines: Northwest
Airlines WorldVacations and Worry-Free Vacations. Northwest Airlines WorldVacations features scheduled air vacation
packages throughout Asia, Canada, the Caribbean, Costa Rica, Europe, Mexico, and the United States. Worry-Free
Vacations features year-round and seasonal charter air vacations from 13 cities to 26 destinations throughout the
Caribbean, Mexico, Costa Rica, and the United States.
From Michigan, Worry-Free Vacations offers packages to Cancun, Grand Cayman, Hawaii, Las Vegas, Jamaica, Orlando,
Punta Cana, Puerto Vallarta, Ft. Myers and the Riviera Maya.
More information on the company and its products is available through travel agents or at http://www.worryfreevacations.com
SOURCE: MLT Vacations Inc.