Press Release
March 27, 2001
HEDNA UNIVERSITY HIGHLIGHTS
May 14 - Essentials of Electronic Distribution for the Hotel Industry This one-day workshop will provide attendees
with an understanding of the hotel's role in e-distribution marketing.
May 15 - Marketing Dynamics of Electronic Distribution for the Hotel Industry In this one-day workshop, participants
will gain insights into marketing opportunities available via global distribution systems and the Internet.
HEDNA 2001 GLOBAL MEETING HIGHLIGHTS
MAY 16 8:25 a.m.-9:40 a.m. Jim Moore, Author & Founder/Chairman GeoPartners Research Mr. Moore will present
the ubiquitous ecosystems approach to strategy making. This new business model outlined in his book, The Death
of Competition: Leadership and Strategy in an Age of Business Ecosystems, is hailed by such leaders of the new
economy as Sun Microsystems, Cisco Systems, Microsoft, Intel and Softbank.
10:35 a.m. - 11:35 a.m. Executive Forum, Co-opetition and E-Commerce Moderator: Scott W. Anderson, President &
CEO of Richfield Hospitality Participants: Michael Madison, CEO of andbook; John Paul Nichols, Executive VP of
Sales & Marketing for Cendant Hotels; and Jeff Senior, VP of Sales & Marketing for Kimpton Group. Executive
Forum participants will present their perspectives on such e-commerce tools as Honest Broker and andbook.com, whether
to build these sites alone or in partnership with other hotel companies, and the benefits and pitfalls of these
distribution methods.
11:35 a.m. - 12:55 p.m. Emerging Technologies: Channel Management Bernard Ellis, VP of Product Strategy for SynXis
and Gayle Fitzgerald, VP of Distribution for Mirage These speakers will discuss new distribution channels while
providing an overview of channel management automation for hotels, vendors and individual travelers and groups.
2:20 p.m. - 3:35 p.m. (Two Concurrent Panel Sessions) E-Customer Care Moderator: John Misiag, President of Strategic
e-Business Solutions, Inc. Mr. Misiag will lead a discussion on integrating supplier and third party web sites,
call centers and hotel front desks for optimal customer service.
Challenges Facing Travel Agents Here a forum of travel industry press representatives talk about the challenges
and opportunities facing travel agents in today's electronic marketplace.
4:35 p.m. - 6:05 p.m. Around the World in 90 Minutes Speakers: David Vis, Managing Director, EMEA, LastMinuteTravel.com,
and Anna Pollock, International Consultant These two hospitality experts will take attendees on a global tour of
technology trends that impact the hospitality business and highlight how e-business integration varies by culture
and geography.
TECH SHOWCASE: Learn about the latest products and services shaping the global electronic hotel distribution industry in this hands-on Tech Showcase.
WHERE: Hyatt Regency Pier Sixty-Six
2301 Southeast 17th St. Causeway
Fort Lauderdale, FL 33316
United States
Phone: 954/525-6666
Reservations: 800/327-3796
Fax: 954/728-3541
REGISTRATION: On or before April 20: $495.00 (U.S.)
After April 20: $545.00 (U.S.)
Visit www.hedna.org. or call 703/837-6181.
ABOUT HEDNA: The Hotel Electronic Distribution Network Association
(HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from
over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, HEDNA strives to
stimulate the booking of hotel rooms through the use of GDSs, the Internet and other electronic means. HEDNA brings
all segments of the hospitality industry together to determine how to most effectively evolve their systems and
services to contribute to the success and revenue growth of electronic distribution for hotels. For additional
information, please visit www.hedna.org .
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Contact:
HEDNA
Julia O'Brien, 703/837-6155
jobrien@disa.org