Press Release
June 13, 2001
MINNEAPOLIS, MN -- IDeaS, Inc., the leading provider of revenue management and optimization solutions, announced
yesterday an agreement with Nashville, Tenn. based Opryland Hospitality Group to install IDeaS Revenue Management
solution in its flagship 2,883 room property, Opryland Hotel. The Opryland Hospitality Group also has properties
in development in Florida and Texas where they will also be deploying IDeaS Revenue Management solutions in a first-ever
implementation prior to a properties opening.
Opryland Hotel Nashville is the world's largest combined hotel and convention center in one complex. After successfully
integrating with Opryland's property management system LMS, IDeaS will install its software at Opryland Hotel,
a primarily group reservation facility. ``With 81 percent group sales, we evaluated IDeaS and its competitors'
systems to evaluate group sales. We chose IDeaS because of their superior group forecast module and are confident
that they will succeed in providing us with incremental results,'' said Opryland Hospitality Group President Dave
Jones.
``We are excited about the opportunity to install our software at the primarily group reservation Opryland hotel.
We are the only revenue management company to successfully forecast group business and our software contains many
additional features and capabilities, which will also include robust integrations with Daylight and Delphi sales
& catering systems, as part of our work with Opryland. We've proven our ability to deliver results for global
hotel chains and look forward to this excellent opportunity to highlight what we do for group forecasting by generating
a significant revenue increase for Opryland,'' said IDeaS Chief Executive Officer Ed Booth.
Opryland Hotel Florida opens February 2, 2002 with 1,400 guest rooms and 400,000 square feet of meeting, convention
and exhibition space. Opryland Hotel Texas opens August 1, 2003 in Grapevine with 1,500 guest rooms and 400,000
square feet of meeting, convention and exhibition space. Mr. Booth added, ``We are pleased the Opryland Hospitality
Group selected IDeaS Revenue Management solution for their flagship property as well as their upcoming properties
and are committed to the company's mission of delivering consistent and measurable benefits in the form of increased
revenue.''
About The Opryland Hospitality Group
The Opryland Hospitality Group was formed in 1998 to take the successful convention hotel concept of the Opryland
Hotel in Nashville to other markets. The Opryland Hotel concentrates on the meetings and conventions industry by
providing expansive facilities and attention-getting public spaces, focusing on service details and creating entertainment
experiences. The Opryland Hospitality Group has properties in development in Florida, Texas and Maryland.
The Opryland Hospitality Group is a property of Gaylord Entertainment, a diversified entertainment company whose
businesses operate in two groups: hospitality and attractions, and music media and entertainment. It is headquartered
in Nashville, Tenn., and its stock is traded on the New York Stock Exchange (NYSE:GET).
About IDeaS, Inc.
Integrated Decisions and Systems, Inc. ``IDeaS'' is a leading provider of revenue management and optimization solutions.
The company has invented analytic decision technology that enables global clients to manage complex market segmentation,
packaging, pricing and inventory management. IDeaS guarantees increased revenue to its clients.
IDeaS' founders pioneered innovative revenue management solutions for companies including US Air, Northwest Airlines
and United Van Lines. In 1996, IDeaS created a solution designed for the hospitality industry; fundamentally changing
the practice of revenue management with automated decision execution solutions and guaranteed results. IDeaS clients
include Hyatt International Corporation, Bass Hotels & Resorts, Inter-Continental Hotels & Resorts, Hilton
International, Millennium & Copthorne, Mandarin Oriental and Kempinski Hotels and Resorts. ¶ IDeaS, founded
in 1989, is headquartered in Minneapolis, Minnesota. The company maintains technology development, support and
sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.eyield.com or call 651-905-3200.
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Contact:
IDeaS, Inc., Minneapolis
Nikki Powers, 651/905-3298
nikki.powers@eyield.com