Hilton HHonors Guest Reward Program Adds Turkish Airlines as Travel Partner

Press Release
June 8, 2001
BEVERLY HILLS, CA -- Hilton HHonors, one of the world's leading guest reward programs, and Miles & Miles, frequent flyer program of Turkish Airlines, have announced a program partnership, effective immediately.

HHonors members will earn 500 Turkish Miles for every qualifying stay at more than 2,100 participating hotels worldwide. The addition of Turkish Airlines brings the total number of HHonors' airline partners to more than 55, the most of any guest reward program.

``Our partnership with Turkish Airlines allows us to extend the global reach of HHonors -- and our members' global benefits -- even further,'' said Jeffrey Diskin, president and chief operating officer of Hilton HHonors Worldwide.

One of the first institutions incorporated during the founding of the Turkish Republic, Turkish Airlines is now one of Turkey's largest institutions. The fastest-growing airline in Europe, Turkish Airlines is among the most operationally successful airline companies in the world. Turkish Airlines services 113 destinations across Europe, Middle East, Africa, Far East and America. Established in late 2000, the Miles & Miles Program already has over 230,000 members.

Hilton HHonors is a guest reward program that gives frequent travelers a faster way to earn the rewards they want most. Enrolled members can Double Dip® to earn HHonors Points & Miles(TM) for the same stay, at nearly any rate, at more than 2,100 participating Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn and Homewood Suites by Hilton hotels around the world.

Membership in Hilton HHonors is free. Travelers may enroll online by visiting the HHonors Web site at www.hiltonhhonors.com. Or, to enroll instantly in the program and make reservations, consumers in the U.S. and Canada may also call 1-800-HHONORS. Outside the U.S. and Canada, travelers may call the Hilton Reservations Worldwide office in their area. Travelers also may pick up an enrollment form with a temporary membership card at any participating Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn or Homewood Suites by Hilton hotel around the world.

The following trademarks are owned by Hilton Hospitality, Inc.: Hilton®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Homewood Suites® by Hilton, Red Lion Hotels & Inns® and Conrad®. HHonors®, Double Dip®, Double Dipping® and Points & Miles(TM) are trademarks owned by Hilton HHonors Worldwide LLC.

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Contact: 

     Hilton Brand Communications (U.S.)
     310/205-4545
     Jeanne Datz
      jeanne_datz@hilton.com
     Kendra Walker
      kendra_walker@hilton.com
         or
     Hilton International (U.K.)
     +44-171-856-8293
     Tricia Field
      tricia_field@hilton.com
         or
     Douglas Cohn & Wolfe, 310/967-2900
     Elizabeth Heaton Murphy
      elizabeth_murphy@cohnwolfe.com
     Keith Du Ross
      keith_duross@cohnwolfe.com