Press Release: Prime Hospitality Corp.
June 8, 2001
FAIRFIELD, NJ -- Prime Hospitality Corp. (NYSE: PDQ) has announced it has signed an agreement with Hotel Reservations
Network (HRN), (Nasdaq: ROOM - news), the number one provider of discount accommodations worldwide, to offer AmeriSuites
and Wellesley Inns & Suites room inventory over its various online distribution channels.
This 18-month agreement expands the 50 individual hotel agreements Prime hotels previously had with HRN. Now, inventory
for all AmeriSuites and Wellesley Inns & Suites hotels systemwide will be available via HRN's discount sales
channels.
``This partnership will bring our brands tremendous exposure as it allows HRN to market our hotels through their
enormous customer base and partner sites. In addition, we will be included in HRN's 'Hot Deals Travel Newsletter'
which is sent via email to over two million Internet subscribers,'' noted Prime's Vice President, E-Commerce, DJ
Vallauri. ``We expect this alliance will result in millions of dollars in incremental room revenue for us.''
With the widest distribution of any travel site on the Internet, HRN booked over $105 million in revenues in the
first quarter 2001 alone. It's proprietary websites include: Hoteldiscount.com and 180096hotel.com and affiliated
websites include: Travelocity.com, BestFares.com and Vegas.com. HRN is also prominently featured on leading Internet
search engines including Yahoo, Lycos, Excite and AOL.
``Prime Hospitality is a leader in the industry, offering travelers exceptional values. HRN's philosophy is to
provide consumers with the most value for their travel dollars; the expansion of our agreement with Prime Hospitality
is a clear example of our continuing efforts to fulfill our value-oriented goals,'' stated Bob Diener, president
of Hotel Reservations Network.
Prime Hospitality Corp., one of the nation's premiere lodging companies, owns, manages, develops and franchises
approximately 235 hotels throughout the United States. The Company owns and operates two proprietary brands that
compete in different segments: AmeriSuites® (all-suites) and Wellesley Inns & Suites® (limited-service).
Also within its portfolio are owned and/or managed hotels operated under franchised agreements with national hotels
chains including Hilton, Radisson, Sheraton, Crowne Plaza, Holiday Inn, and Ramada. Prime and its proprietary brands
can be accessed at http://www.primehospitality.com; http://www.amerisuites.com
and http://www.wellesleyinnandsuites.com.
SOURCE: Prime Hospitality Corp.