Press Release: Sterling-Rice Group
June 1, 2001
BOULDER, CO -- Sterling-Rice Group, a nationally known brand development and advertising firm, has been hired by
Aspen Skiing Company (ASC) to develop its national advertising campaign for the upcoming winter season.
The look and feel of the new print campaign will also be leveraged across ASC's additional marketing efforts, such
as collateral, direct mail and the Internet. Sterling-Rice Group also will assist with media strategy and planning.
``We chose Sterling-Rice Group because of the agency's expertise in brand strategy, as well as its creative abilities,''
said Bobbie Burkley, director of marketing for Aspen Skiing Company. ``We were impressed both by their creative
presentation and the strategic thinking that went behind it.''
Over the last decade, Sterling-Rice Group has worked with several travel and tourism clients, including Globus
& Cosmos, Salomon, Samsonite and TripQuick, in terms of consulting, integrated marketing and advertising. Beyond
the travel and tourism industry, Sterling-Rice Group also has worked with some of the country's best-known brands,
such as Kraft, Heinz, Quaker Oats, Hewlett Packard, Pepsi and Taco Bell.
``The Aspen brand is one of the most powerful and well-known travel and tourism brands in the United States and
internationally,'' said Buddy Ketchner, managing director for Sterling-Rice Group. ``Our creative team has developed
an exciting new campaign that captures the power of the brand and will attract new skiers to Aspen/Snowmass, as
well as appeal to our client's loyal customers.''
Founded in 1984, Sterling-Rice Group offers clients brand development consulting and creatively intense advertising.
Sterling-Rice Group works with a variety of local and national companies, including Almond Board of California,
AT&T Broadband, Globus & Cosmos, Smirnoff Ice, Cascadian Farm, Izodia and Kimberly Clark.
SOURCE: Sterling-Rice Group