Ineto Teams With Travel and Hospitality Consultants to Target Growing Call Center Reservations Market

The Advisory Group to Provide Implementation and Consulting Expertise for Ineto's Hospitality Customers; Relationship Leads to Signing of Major Ski Resort

Press Release
July 13, 2001
AUSTIN, TX -- Ineto, a leading customer communications service provider, yesterday announced that The Advisory Group has joined Ineto's Partner Program to introduce the Ineto Service into the travel and hospitality call center market.

Under the agreement, the Ineto Service will become the preferred call center technology for The Advisory Group companies requiring hosted customer communications technology and call center functionality for distributed agents.

``With more than 25 years of experience building out call center technologies for travel-related businesses, The Advisory Group is able to provide unparalleled insight into this expanding market,'' said Marc Cullers, director of business development at Ineto. ``The team will be able to show customers immediate return-on-investment using the Ineto Service over antiquated voice and e-mail systems of the past that do not allow for remote and work-at-home agents.''

The Ineto Service is a hosted customer communications service that provides integrated telephone, voicemail, e-mail and chat communication in a browser-based application, eliminating the need for costly premise-based infrastructure. With the Ineto Service, all incoming communications is intelligently routed to the correct department or agent regardless of location. Agents can access customer history and accept all incoming communications at home, work or on the road using a standard telephone and Internet-connected PC.

``Today's leisure travelers are taking more frequent trips with less lead time. This is placing increased demands on travel companies and destination resorts to provide 24/7 customer support across multiple communications channels,'' said Bob Andrews, Travel Industry Sales Manager for The Advisory Group. ``The Ineto Service is gaining traction in the hospitality and tourism industry because of its simplicity and adaptability to any call center and reservation systems.''

Ineto and The Advisory Group recently signed Big Mountain Ski and Summer Resort (www.bigmtn.com) in Whitefish, Mont. Recently named one of the top destination resorts in North America, Big Mountain implemented the Ineto Service to meet seasonal spikes between summer and winter tourism, which can increase call center traffic as much as three fold during busy months. Big Mountain is able to use the Ineto Service throughout their enterprise -- bridging sales, reservations, customer service and resort divisions seamlessly into one integrated view.

About Ineto

Ineto is a leading customer communications service provider that optimizes customer connections by providing high growth e-businesses with a simple, pay-as-you-go service that can be up and running in a day. The browser-based Ineto Service provides a fully-integrated, hosted solution that eliminates the need for costly investments in on-site customer communications infrastructure. By partnering with industry leaders such as Broadwing, eGain and Intecom, Ineto provides a quality customer communications service that scales as a business grows. Ineto was recently named one of Computerworld's ``Top Emerging Companies'' for 2001 and received KPMG's Austin High-Tech award for ``Product of the Year.'' Ineto customers include Fortune 500 companies in the computer, electronics and retailing sectors, as well as mid-size companies in the utility, outsourcing and travel industries.

For more information, visit the company's Web site at www.ineto.com.

The Advisory Group

Since its inception in 1981, The Advisory Group has gathered a network of professionals who bring a broad range of skills and experiences to tourism-dependent businesses. From its inception, The Advisory Group has focused on helping clients create a strategic advantage in the marketplace by assessing and launching the underlying Web and Voice technology required for modern resort and tour operator call centers. Bob Andrews, Travel Industry Sales Manager for the Ineto Service, possesses over 20 years of reservation call center management and operations experience enabling Bob to assist customers with their telecommunications and telephony needs.

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Contact: 

     Ineto, Austin
     David James, 512/684-6384
     djames@ineto.com
      or
     The Advisory Group
     Bob Andrews, 719/388-9144
     bandrews@adv-grp.com