Press Release: Lanyon, Inc.
January 23, 2001
DALLAS, TX -- Lanyon (http://www.lanyon.com) announced its latest PropertyVault
customer with the signing of La Quinta Inns, Inc. In addition to Lanyon's marketing content repository, La Quinta
will upgrade to RFPpublisher and add the HODpublisher and RatePublisher modules. La Quinta's decision was driven
on the need to support its sales team with a strong marketing presence across all distribution channels.
Ivonne LaBoy, Vice President of Marketing for La Quinta stated, ``Our aggressive growth strategy requires a strong
marketing distribution program. By leveraging PropertyVault's programs, we are able to create and distribute a
compelling presentation highlighting our hotels to all our key distribution partners quickly and accurately. Lanyon
has proven their ability to turn technology into a marketing tool, something which is key for La Quinta as we strive
for 100 percent guest satisfaction and substantial growth.''
La Quinta is upgrading from Lanyon's RFPassist Windows application to the Web-based PropertyVault and its RFPpublisher
module. The new system enables properties to update RFP information directly on the Web, eliminating mundane rekeying
at the operations center. Additionally, it ensures that travel agents and online resources are getting the most
current and accurate information. By separating the database from the application, RFP content can now be reused
for other critical distribution channels including GDSs and the Internet.
``La Quinta's module selection will enable them to streamline the RFP process, produce thousands of high-quality
corporate and consortia bids, immediately publish the subsequent negotiated rates, and keep their GDS hotel descriptions
fresh, all through a single integrated system. It's a mouthful, but fundamental to a hotel company's sales effort,''
said Brad Fred, Lanyon President. ``La Quinta is one of the best values in lodging and we look forward to spreading
the word.''
About PropertyVault
PropertyVault is Lanyon's content and channel management solution for hotels. At the heart of PropertyVault is
a robust multimedia repository housing all property and chain level marketing content. Content can be deposited
with a browser, enabling individual properties to maintain their own marketing presentation, while dramatically
reducing central maintenance costs and backlog. Since all major distribution channels (including internal users)
can be fed from PropertyVault, high-cost, channel-specific databases can be eliminated, automatically improving
content quality by increasing reuse. Channel-specific publishing tools, incorporating requirements of both the
GDSs and the Internet, integrate to form a comprehensive enterprise solution.
About La Quinta Inns, Inc.
Dallas-based La Quinta Inns, Inc. owns and operates 230 La Quinta® Inns and 70 Inn & Suites in 28 states.
La Quinta® is the lodging division of The Meditrust Companies (NYSE: MT), a real estate investment trust. For
more information about La Quinta, please visit its website at http://www.laquinta.com.
Other news about The Meditrust Companies is available at http://www.reit.com.
About Lanyon, Inc.
For 17 years, privately held Lanyon has focused on delivering exceptional marketing distribution technologies to
the travel industry. Today, Lanyon is a recognized leader in Content Management, Channel Management, and Process
Automation. From its early success with GDS publishing and productivity tools to its latest Internet applications,
Lanyon products are found in travel- related companies that effectively market their services electronically.
Lanyon, Inc. is headquartered in Dallas, Texas. Sales, support, and development centers are located in London,
Houston, Chicago, and Toronto.
NOTE: Lanyon, PropertyVault, RFPassist, RFPpublisher, HODpublisher, and RatePublisher are either registered trademarks
or trademarks of Lanyon, Inc. Windows is a registered trademark of Microsoft Corporation. For more information,
visit Lanyon's website: http://www.lanyon.com.
SOURCE: Lanyon, Inc.