Press Release
January 19, 2001
TORONTO, ONT -- Wyndham International has selected VisualFrenzy to provide full motion marketing videos of 50 Wyndham
hotels and resorts for use on the company's website, www.wyndham.com.
The VisualFrenzy ``internet commercials,'' which are being produced over the next six months, will use full motion
video and sound to showcase the quality and features of Wyndham properties to consumers and travel professionals.
Visitors to a Wyndham, or partner website can watch a property specific marketing video by simply clicking on an
icon. No special software or hardware is necessary for consumers using Windows 98 / NT / 2000 operating systems.
Among the first Wyndham hotels selected to be showcased for the internet are the Wyndham San Diego at Emerald Plaza
and The Tutwiler, a Wyndham Historic Hotel, based in Birmingham, AL. VisualFrenzy has already completed on-site
production at both properties.
Internet video is an exciting new tool for property owners looking for a way to drive on-line sales growth by increasing
the ratio of ``lookers'' to ``bookers'' in the rapidly growing internet distribution channel. Wyndham is taking
a leadership role in developing the on-line travel industry's use of marketing videos. ``We believe that the information
and emotion conveyed by video will fill a key void in building an internet shopper's trust in a vendor's on-line
offering,'' said Andrew Jordan, Wyndham senior vice president of marketing.
Brendan Kenalty, VisualFrenzy's vice-president, sales and marketing, adds, ``Wyndham is demonstrating its marketing
vision and industry leadership with this initiative. Their commitment to video representation of top hotels and
resorts has made them the first major hotel chain to capitalize on the media that is increasingly recognized as
a critical revenue generation tool. For leisure guests or business meeting planners, we believe Wyndham now has
the capability to deliver property specific visuals that are unmatched in the hospitality industry.''
Wyndham International, Inc. (NYSE:WYN) offers upscale and luxury hotel and resort accommodations through proprietary
lodging brands and a management services division. Based in Dallas, Wyndham International owns, leases, manages
and franchises hotels and resorts in the United States, Canada, Mexico, the Caribbean and Europe. For more information,
visit www.wyndham.com. For reservations, call 800-Wyndham.
VisualFrenzy (www.visualfrenzy.com) is a private company headquartered
in Toronto, Canada, providing high quality internet video production and distribution solutions for clients in
the travel and leisure industry. VisualFrenzy uses the latest production technology and a unique business strategy
to deliver high quality internet video products at a price which will generate positive ROI's for their clients.
The VisualFrenzy ``internet commercial'' is a 1-2 minute, full motion internet video with soundtrack and voiceover.
The videos are developed in conjunction with a client's marketing group to effectively showcase the features and
benefits of a specific property. An ``internet commercial'' increases a hotel's on-line marketing effectiveness
by delivering the branded marketing message directly to consumers, at internet points of purchase such as the client's
website, partner travel websites, portals, and e-comm marketplaces. Video is a powerful tool for hotel companies
looking to deliver increased profits from the internet's growing marketing and distribution opportunity.
For more information about Wyndham Hotels and Resorts or VisualFrenzy please contact;
Wyndham International, Inc. Fred Stern, (fstern@wyndham.com) Tel. 214-863-1258
VisualFrenzy, Brendan Kenalty, (brendan@visualfrenzy.com) Tel. 416-593-6634
---------------------------------------------
Contact:
VisualFrenzy
Brendan Kenalty, 416/593-6634
brendan@visualfrenzy.com
or
Wyndham International, Inc.
Fred Stern, 214/863-1258
fstern@wyndham.com