Press Release
January 5, 2001
VANCOUVER, BC -- VRX Studios Inc., a leading end-to-end content solutions provider, today announced that it has
completed the world’s most extensive virtual coverage of Mexico and added it to MaxVR.com’s growing archive growing
archive of high-impact, destination-related, 360 degree virtual tours.
Adding coverage of Mexico further entrenches VRX’s dominance of the 360 degree Virtual Tour Market. According
to the World Trade Organization, Mexico is the 8th top tourism destination in the world. With the addition of
Mexico, VRX Studios now offers its’ customers access to virtual tours of the world’s top sun destinations. VRX’s
virtual tours are an effective and compelling research tool that enables travel consumers to explore and experience
destinations before ultimately purchasing travel related products and services.
An example of just a few of the Mexican destinations covered includes:
“Noting the popularity of Mexico as a tourist destination it was important for us to provide extensive coverage
of the most popular tourist attractions and destinations throughout Mexico,” stated David MacLaren, VRX Studios’
President and CEO. “This coverage will ensure that travel consumers have access to the information that they require
to make informed travel decisions. The most difficult task of anyone wanting to take a vacation is deciding where
to go. Our ultimate goal in creating visually rich, high quality, realistic virtual tours of vacation destinations
is to help people make the right travel decision. To this end, we are committed to providing extensive coverage
of Mexico.”
This product addition comes at a time when the Internet is gaining ground on traditional methods of booking travel
plans. According to TIA (Travel Industry Association of America), over 50 million U.S. adults used the Internet
to make travel plans in 2000 and about one third completed their travel bookings online. The challenge for online
travel retailers is to attract, retain and motivate customers to complete the purchase of a travel product online.
“VRX Studios is positioned to help their customers meet this challenge,” noted MacLaren. “For online travel related
sites our full suite of high-impact virtual tours will directly support increased customer loyalty, site stickiness
and online revenues.”
About VRX Studios
VRX Studios is a leading end-to-end, content solutions provider, revolutionizing the distribution of visual content.
Housing a state of the art production studio and supporting a network of freelance photographers around the world,
VRX is able to provide services for capturing and producing 360 degree virtual tours and streaming these tours
directly to customers’ Web sites. The company’s products are designed to enhance site stickiness, traffic and ultimately
look-to-book ratios for e-commerce initiatives in the travel and tourism industry. VRX Studios Inc., is a subsidiary
of Cambridge Ventures Ltd., (CDNX;CBM) and is based in Vancouver B.C, Canada. For more information please visit
www.vrxstudios.com
About MaxVR.com
MaxVR.com, VRX’s e-commerce enabled offering, houses the world's largest online archive of high-impact, destination-related
360-degree virtual tours. MaxVR.com employs a distributed B2B model that provides a one-of-a-kind licensing service
of virtual tours to the travel and tourism industry. Through MaxVR.com, the thriving online travel and tourism
industry has easy access to a cost-effective and powerful tool to help increase online customer loyalty, the stickiness
of their Web sites, and ultimately, online revenues. MaxVR.com's online archive currently provides extensive coverage
of top vacation destinations throughout the United States, Mexico, Canada and the Caribbean. For more information
on MaxVR.com, please visit www.maxvr.com
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Contact:
Maria Hauschel Optimum Public Relations (604) 647-2970 mhauschel@cossette.com