Press Release: TravelCLICK, Inc.
January 25, 2001
CHICAGO, IL -- Richard W. Gray, chairman and co-CEO of TravelCLICK, announced yesterday that Wellesley Inn &
Suites has endorsed TravelCLICK's Phaser and Hotelligence Reports data products on a brand-wide basis.
Phaser and Hotelligence Reports will provide each of Wellesley Inn & Suites' 70 upscale hotels throughout the
United States with detailed rate and reservation reports specific to their competitive set. By using these proprietary
reports, Wellesley will be able to maximize their room revenues and strategically position their properties to
travel agents and potential guests.
Phaser integrates information from Central Reservation Systems (CRS) and Global Distribution Systems (GDS) and
provides property executives with diagnostic tools for adjusting future pricing, promotions and rate restrictions
versus their local competitors. Hotelligence Reports deliver historic electronic booking data from the GDS and
the Internet, including information on business sources, rates and length-of-stay patterns for individual properties
and their competitive set. Almost 98 percent of the world's travel agents use the GDS to book more than 48 million
hotel reservations annually.
``TravelCLICK's Phaser and Hotelligence Reports will provide us with comprehensive tools to evaluate our market
penetration and placement,'' said Jack McHugh, vice president, sales and marketing for Wellesley Inn & Suites.
``These customized, detailed reports will empower Wellesley properties with data on which to base targeted short-term
and long-term focused sales efforts.''
``TravelCLICK's Phaser and Hotelligence Reports data products will provide Wellesley's properties with innovative
resources to evaluate their market position,'' said Gray. ``By employing TravelCLICK's unique and individualized
distribution management tools, Wellesley will enhance its competitive industry position and will continue to be
a leader in its individual market segment.''
``Wellesley Inn & Suites' endorsement of TravelCLICK's Phaser and Hotelligence Reports reinforces our commitment
to meet individual property marketing and promotional needs by providing the most all-inclusive tools available
to the hotel industry,'' said Ray Cohen, president and co-CEO of TravelCLICK. ``With access to this unparalleled
set of data reporting tools, Wellesley will be perfectly positioned to grow its market share.''
TravelCLICK, Inc. ( www.travelclick.net ) is the world's preeminent provider of digital media and data solutions
to the travel industry. Established in 1996 and headquartered in the Chicago area, the company has a rapidly growing
workforce of over 300 people spanning more than 140 countries, and maintains divisional offices in New York; San
Francisco; Geneva, Switzerland; and Melbourne, Australia. To fuel its recent worldwide expansion, TravelCLICK entered
into an investment partnership with Bain Capital, Inc. in June of 1999.
Wellesley Inn & Suites, a proprietary brand of Prime Hospitality Corp. (NYSE: PDQ), is a limited-service hotel
chain serving both transient and extended-stay travelers seeking high levels of service and amenities at affordable
prices. All Wellesley Inn & Suites feature expanded complimentary continental breakfast, in-room coffee makers,
hi-speed Internet access, free local calls and spacious guest rooms. Many properties also offer suites with fully
equipped kitchens and separate living, dining and cooking areas, and the majority of hotels feature an indoor or
outdoor pool, guest laundry facilities and exercise rooms. There are currently 70 Wellesley Inn & Suites in
21 states, with several others under development. The chain can be accessed at: www.wellesleyinnandsuites.com
.
For more information, contact: Nancy Hill of TravelCLICK, Inc., 847-969-0822, or nhill@travelclick.net.
SOURCE: TravelCLICK, Inc.