Press Release
February 13, 2001
VANCOUVER, BC -- VRX Worldwide Inc. (CDNX:VRW) announced Feb. 7 that its subsidiary, VRX Studios Inc., a leading
end-to-end content solutions provider, has formed an affiliation with TAedge, a major deliverer of content to the
travel agent community. The affiliation is intended to extend the reach of VRX's product, MaxVR.com, the world's
leading e-commerce enabled, online archive of high-impact, destination-related, 360-degree virtual tours.
"Both TAedge and VRX Studios will experience multiple benefits from our new affiliation," stated David
MacLaren, President and CEO of VRX Studios Inc. "TAedge, while having access to an exciting new revenue stream,
will be able to offer their network of vendors and travel agents an effective and compelling new online marketing
tool that will help their customers sell their travel related products and services - both online and offline.
VRX Studios will benefit by gaining direct access to TAedge's growing customer base of travel agencies, increasing
our competitive advantage. Our affiliation with TAedge further endorses our position as the leading provider of
high-quality 360 degree virtual tours."
TAedge offers unique online solutions for a broad spectrum of challenges facing today's travel industry. TAedge's
products and sites help vendors, travel agents and consumers carry out transactions, communicate dynamically and
exchange up-to-date information quickly, economically and effectively. TAedge's affiliation with VRX Studios will
make all of VRX's content available to TAedge's customers and partners for free, thanks to the sponsorship of VRX's
content by a third party. "This form of affiliation takes our revenue model to a new level," stated
Mr. MacLaren.
"This partnership allows TAedge to meet one of our most important fundamental goals - to provide travel agencies
with the ability to have their own dynamic and active Web site that is updated automatically and continuously with
promotions, products, services and information for their client's viewing," stated Jerry Karp, Marketing Director
for TAedge. "VRX Studios' images provide the kind of content that addresses the needs of our member community."
About VRX Studios
VRX Studios is a leading, end-to-end, content solutions provider, revolutionizing online visual content and its
distribution. Housing a state of the art production studio and supporting a network of freelance photographers
around the world, VRX is able to meet the various content requirements of the travel, tourism, and hospitality
industries. VRX's goal is to enhance site stickiness, traffic and ultimately look-to-book ratios for e-commerce
initiatives in the travel, tourism, and hospitality industries. VRX Studios Inc. is a subsidiary of VRX Worldwide
Inc., (CDNX:;VRW) and is based in Vancouver B.C., Canada. For more information please visit www.vrxstudios.com
or www.vrxworldwide.com.
About MaxVR.com
MaxVR.com, VRX's e-commerce enabled offering, houses the world's largest online archive of high-impact, destination-related
360-degree virtual tours. MaxVR.com employs a distributed B2B model that provides a one-of-a-kind licensing service
of high-quality virtual tours to the travel and tourism industry. Through MaxVR.com, the thriving online travel
and tourism industry has easy access to a cost-effective and powerful marketing tool to help increase online customer
loyalty, the stickiness of their Web sites, and ultimately, online revenues. MaxVR.com's online archive currently
provides extensive coverage of top vacation destinations throughout the United States, Mexico, Canada and the Caribbean.
For more information on MaxVR.com, please visit www.maxvr.com
About TAedge®
TAedge.com is the web site connecting thousands of travel agents, vendors, travel packagers, and their clients
online. This comprehensive online resource center is continuously and automatically updated with the latest travel
related information and now videos. It is free to travel agents. In addition, the information and videos can
be downloaded automatically for client viewing by use of TAedge Site Builder and TAedge Site Enhancer. TAedge
products have received the exclusive endorsement of ASTA. For more information on TAedge.com visit www.TAedge.com
or contact Jerome J. Karp, (312) 431-0735 or jkarp@taedge.com.
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Contact:
For VRX Studios Maria Hauschel Optimum Public Relations (604) 647-2970 mhauschel@cossette.com