Press Release: VRX Worldwide Inc.
February 27, 2001
VANCOUVER, BC -- VRX Worldwide Inc. (CDNX:VRW) announced yesterday that its subsidiary VRX Studios Inc. (“VRX”)
a leading, end-to-end, content solutions provider, has signed a renewable one year contract with Virgin Holidays,
a subsidiary of The Virgin Travel Group, the third most recognizable brand in the United Kingdom. Virgin Holidays
will showcase VRX’s entire archive of 360-degree virtual tours on Virgin Holidays’ Web site, www.virginholidays.com.
Virgin Holidays has already integrated VRX’s Caribbean content and will roll out VRX’s remaining content of the
Hawaiian Islands, Mexico, the continental US and Canada, region by region, over the next twelve months.
Virgin Holidays is one of the world’s leading vacation planners, with over 300,000 passengers booking holidays
in the last year alone. Virgin Holidays online booking success is centered on delivering travel customers the most
interactive and informative travel content online. VRX’s extensive archive of immersive tours, is an integral part
of Virgin Holidays’ online travel planning experience. VRX Studios will manage all aspects of the panoramic content
for the duration of the contract. Once VRX’s virtual tours have helped an online customer select a vacation destination,
the Virgin Holidays Web site offers a comprehensive opt-in menu of flights, resorts, hotels, cruises, and car rental
options. Travel consumers can take advantage of one section or they can use the entire menu to book every detail
of their trip.
“Through our agreement with VRX, both new and established online travel customers have access to compelling and
useful content that will assist them in making informed purchasing decisions, “ said Nigel Smith, director of systems
and administration at Virgin Holidays. “VRX’s images will add enormous value to not only the research stage of
planning a vacation but in the booking process as well. Because VRX’s virtual tours provide the experience of almost
being there, we believe our customers will have insight and confidence in the Virgin Holidays vacation they are
about to embark upon.”
“Virgin Holidays is a true success story in the online travel tourism industry, ” stated David MacLaren, president
and CEO of VRX Studios. “Virgin Holidays’ attention to detail and commitment to customer service has established
them as one of the largest transatlantic tour operators. Partnering with a world-class company like Virgin Holidays
reflects on the strengths of VRX’s products and services and will help us continue to grow the VRX brand beyond
North America.“
About VRX Studios
VRX Studios is a leading, end-to-end, content solutions provider, revolutionizing visual content and its distribution.
Housing a state of the art production studio and supporting a network of freelance photographers around the world,
VRX is able to meet the various content requirements of the travel, tourism, and hospitality industries. VRX’s
goal is to enhance site stickiness, traffic and ultimately look-to-book ratios for e-commerce initiatives in the
travel, tourism, and hospitality industries. VRX Studios Inc. is a subsidiary of VRX Worldwide Inc., (CDNX;VRW)
and is based in Vancouver B.C, Canada. For more information please visit www.vrxstudios.com
or www.vrxworldwide.com
About MaxVR.com
MaxVR.com, VRX’s e-commerce enabled offering, houses the world's largest online archive of high-impact, destination-related
360-degree virtual tours. MaxVR.com employs a distributed B2B model that provides a one-of-a-kind licensing service
of high-quality virtual tours to the travel and tourism industry. Through MaxVR.com, the thriving online travel
and tourism industry has easy access to a cost-effective and powerful marketing tool to help increase online customer
loyalty, the stickiness of their Web sites, and ultimately, online revenues. MaxVR.com's online archive currently
provides extensive coverage of top vacation destinations throughout the United States, Mexico, Canada and the Caribbean.
For more information on MaxVR.com, please visit www.maxvr.com
About Virgin Holidays
Virgin Holidays, the leisure marketing wing of the Virgin Travel Group, became operational in January 1986 following
the creation of the airline in 1984, with a view to selling holiday packages on the new Virgin Atlantic routes
to New York, Orlando and Miami. Virgin Holidays is designed to be a maximum convenience, one-stop package tour
operator, with an emphasis on fun and excitement. Built on the Virgin principles of excellent customer service,
high quality and value for money, Virgin Holidays aims to build in freedom and flexibility where other tour operators
apply rigid itineraries. Since Virgin Holidays was founded it has gone from strength to strength. It now offers
holidays to mainland USA, Florida, the Caribbean, the Far East, South Africa and Mauritius plus a well-established
ski program in California and New England. Virgin Holidays has become the largest and most successful transatlantic
tour operator, holding the position of the UK’s market leader to the US and Florida, and is Walt Disney Resort
Hotels‘ biggest non-US customer. For more information, please visit www.virginholidays.com
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Contact:
For VRX Studios Inc. Maria Hauschel Account Director Optimum Public Relations Tel: 604-647-2970 mhauschel@cossette.com For Virgin Holidays Ltd. Joanne Baker Public Relations Manager Virgin Holidays Tel: 00 44 1293 744261 joanne.baker@virginholidays.co.uk