Express By Holiday Inn Expands TurboChef Into Continental Europe

Press Release: TurboChef Technologies, Inc.
August 10, 2001
DALLAS, TX -- TurboChef Technologies, Inc (Nasdaq: TRBO) yesterday announced the expansion of its pilot tests with Express by Holiday Inn, beyond the initial operations in the UK, to include hotel locations in both Dortmund and Frankfurt, Germany. Each of these locations is scheduled to open in November of 2001.

Dennis Kane, Executive Chef for Holiday Inn franchises stated, ``The TurboChef has been a complete godsend within our section of business, especially in the high employment areas such as Heathrow Airport, where it is difficult to find quality chefs in large numbers. TurboChef has been second to none in labor savings, cooking versatility and food quality. In my experience as a chef, I have never seen its equal. As a franchise company to the Holiday Inn chain of hotels, our new hotels and purchases from our Crowne Plaza through to Express by Holiday Inns will be specified with a TurboChef. We currently have three TurboChef's within our Express estate and one in our Heathrow Airport Holiday Inn, with more to come.''

``Express by Holiday Inn uses the TurboChef C3 countertop oven to provide meal offerings in locations that previously did not have food service. By providing food service the hotel can now attract commerce from new clientele, as well as additional business from guests who are already staying at the hotel, which should significantly increase the hotels bottom line,'' said Mark Mirken, Chief Operating Office of TurboChef. ``Additionally, the TurboChef C3 oven allows for food service operations in an environment that is completely ventless. This is due to the patent protected catalytic converter in the oven. This feature enables hotels to substantially reduce capital expenditures on any property opened throughout the world,'' Mirken Continued.

``Express by Holiday Inn represents a large opportunity in small and medium sized hotel properties which can charge higher room rates because they now offer food service, and enhanced customer satisfaction and loyalty by providing a high quality alternative to leaving the premises in order to eat. By offering this with low wage labor, minimal set-up costs, and nominal operator training, TurboChef provides a system that is easy for the hotel to install and operate. In many of these locations in which foodservice is an amenity that operates at a loss, TurboChef is the best alternative for cost containment. This system provides the ability to operate diverse concepts including bistro, pizza, western, all day breakfast and guest room service with ease,'' according to Jeffrey Bogatin, Chairman and CEO of TurboChef.

TurboChef has recently announced similar market initiatives in the hospitality sector with Starwood Hotels & Resorts, HMSHost in its airport concessions, British Petroleum in its gas station convenience stores, and Compass Group in their Little Chef chain of roadside restaurants. By using the proprietary applications of the TurboChef cooking system, significant opportunities have been developed in each of these markets.

About TurboChef Technologies, Inc.

TurboChef is a leader in kitchen technology. Its proprietary rapid-cook platform cooks faster than a microwave and produces results superior to a conventional oven. Its existing commercial technology cooks food seven to eight times faster than a conventional oven, needs no ventilation, reduces labor costs, increases menu flexibility and reduces equipment costs as well. The Next Generation residential technology makes it possible to cook a complete dinner to restaurant quality standards that would ordinarily take 70 minutes in a conventional oven in as little as 10 minutes.

The owner of nine patents, and fifty patents pending, including patents regarding cooking technology and Internet business processes; TurboChef is focused on creating shareholder value by enhancing the restaurateur's bottom line and the consumers' quality of life.

About Six Continents PLC (formerly Bass PLC)

Six Continents is a leading global hospitality group, operating over 3,200 hotels across nearly 100 countries and over 2,000 restaurants and bars in the UK and Germany.

Six Continents Hotels is the world's leading global hotel group whose brands include Inter-Continental Hotels and Resorts, Crowne Plaza Hotels and Resorts, Holiday Inn, Express by Holiday Inn and Staybridge Suites. It owns, operates or franchises more than 3,200 hotels and over 500,000 guest rooms in nearly 100 countries around the world.

Six Continents Retail is the UK's leading managed restaurant, pubs and bars group with over 2,000 outlets including brands such as Vintage Inns, Harvester, Toby, Browns, All Bar One, It's A Scream, O'Neill's, Edwards, Ember Inns and Goose.

Safe Harbor Statement under Private Securities Litigation Reform Act of 1995 for TurboChef: Certain statements contained in this Press Release constitute ``forward looking statements'' within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward looking statements involve a number of known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, but are not limited to the Company's limited operating history, uncertainty of market acceptance and demand, likelihood of establishing additional alliances, probability of success of an Internet strategy, raising the necessary capital to fund an Internet based strategy, impact of competitive products and pricing, and other risks detailed in the company's filings with the Securities and Exchange Commission. The words ``looking forward,'' ``believe,'' ``expect,'' ``likely'' and similar expressions identify forward looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as for the date the statement was made. TurboChef Technologies, Inc. undertakes no obligation to update any forward-looking statements contained in this news release.

SOURCE: TurboChef Technologies, Inc.