Press Release
April 3, 2001
REDWOOD CITY, CA & MADRID -- BroadVision Inc. (Nasdaq: BVSN, Neuer Mrkt: BDN) and Amadeus Global Travel Distribution
SA (Madrid: AMS) yesterday announced the availability of BroadVision-Amadeus Travel Commerce(TM), an integrated
e-commerce travel application that combines BroadVision's e-business experience and BroadVision One-To-One®
personalization technology with Amadeus' expertise as a leader in global travel distribution and travel industry
technology.
BroadVision-Amadeus Travel Commerce allows travel providers (such as airlines, hotels and car rental agencies)
and travel distributors (such as online travel agencies and corporations with extensive travel needs) to quickly
and cost-efficiently deploy next-generation B2C and B2E Internet travel solutions.
One of the first e-business applications tailored to the needs of a specific vertical market, BroadVision-Amadeus
Travel Commerce offers customers a best-of-breed solution for developing new online travel services or enhancing
existing offerings with cutting-edge personalization features designed to provide dramatic increases in customer
retention and conversion rates. BroadVision One-To-One personalization features let travel providers meet the unique
needs of individual end users with support for dynamic user profiles and the ability to deliver personalized travel
alerts, services, information and promotional offers. Adding to its state-of-the-art capabilities, BroadVision-Amadeus
Travel Commerce goes beyond the web by providing access to services via WAP-enabled wireless devices so end users
can make travel arrangements anytime, anywhere.
In addition to providing access to 500 airlines, 54,000 hotels, and 48 car rental companies, the open application
also fosters cross-sell and up-sell opportunities through an integrated shopping cart coupled with an external
inventory system, as well as a unified logon and payment process. BroadVision-Amadeus Travel Commerce is also a
truly international product that can display information in 18 different languages.
BroadVision-Amadeus Travel Commerce is the result of a joint, ongoing development effort as part of a dedicated
competency center that BroadVision and Amadeus established in June 2000. To date, most Internet travel applications
have been built on a custom, case-by-case basis, resulting in slow time-to-market and relatively high integration
and maintenance costs. In contrast, BroadVision-Amadeus Travel Commerce is a ready-to-use application that offers
sophisticated functionality right ``out-of-the-box'' along with extensive customization capabilities, so customers
can deploy unique e-travel solutions in record time and sustain their differentiation.
``BroadVision-Amadeus Travel Commerce represents a first in the travel and e-commerce markets. In partnership with
Amadeus we're providing a quick time-to-market e-commerce solution designed specifically for the demands of the
travel industry,'' said Dr. Pehong Chen, president and CEO of BroadVision. ``BroadVision customers in the travel
sector have conducted studies showing that personalization attracts and retains more customers while increasing
transaction volumes, reducing retention costs, and providing rewarding experiences to consumers and employees alike.''
``BroadVision-Amadeus Travel Commerce is the only sustainable solution for online reservation customers who want
to take their solutions to the next level by offering unique personalization features,'' said Philippe Chereque,
Senior Vice President Corporate Strategy for Amadeus. ``With the launch of BroadVision-Amadeus Travel Commerce,
Amadeus and BroadVision are well positioned to take a leading share in the growing worldwide travel services market.''
``Whether our customers are looking for the best available fares, rebooking a flight at the last minute via a mobile
phone, or planning a vacation, BroadVision-Amadeus Travel Commerce will help us meet traveler needs with an unprecedented
degree of personalization. By delivering compelling, individualized content, we expect to bring visitors back,
serve them more efficiently, and realize increased revenue per visitor,'' said Hakan Alvgren, CIO of Travellink,
the Nordic cutting-edge online travel service provider.
About BroadVision
BroadVision (Nasdaq: BVSN, Neuer Markt: BDN) develops and delivers an integrated suite of packaged applications
for conducting e-commerce interactions and transactions. Global enterprises and government entities use these applications
to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application
suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield
relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100
partner organizations worldwide, transform these applications into business value for our customers through consulting,
education, and support services in more than 34 countries.
BroadVision-founded in 1993, public since 1996-has more than 1,100 customers and is a component stock of the Standard
& Poor's 500 index. IDC ranks BroadVision as the world's leading provider of e-commerce software applications
(International Data Corp., E- Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision
is headquartered in Redwood City and can be reached at 650/261-5100 or info@broadvision.com.
About Amadeus
Amadeus (www.global.amadeus.net) is a leading global distribution system
(GDS) and technology provider serving the marketing, sales and distribution needs of the world's travel and tourism
industries. Its comprehensive data network and database, amongst the largest of their kind in Europe, serve over
55,000 travel agency locations and more than 8,300 airline sales offices worldwide.
Through the Amadeus System, travel agencies and airline offices are able to make bookings with some 500 airlines,
representing more than 95 per cent of the world's scheduled airline seats. The system also provides access to some
54,000 hotels, 48 car rental companies serving some 24,000 locations, as well as serving newer provider groups,
including ferry, rail, cruise, insurance and tour operators.
Amadeus is a significant provider of information technology and an enabler of e-commerce for the travel industry.
Amadeus also delivers the powerful booking engine behind the web pages of 3,400 travel agencies, 11 hotel sites
and 80 Web sites serving 36 airlines. Additionally, it provides similar e-commerce solutions for partners including
Gruppo L'Espresso (Italy) and Terra Lycos (Spain, Portugal and Latin America).
Founded in 1987, and fully operational from 1992, Amadeus is headquartered in Madrid, Spain. Its data centre is
in Erding (near Munich), Germany and its development offices are located in Sophia Antipolis (near Nice), France.
The company has over 3,200 employees worldwide.
BroadVision, BroadVision One-To-One, and BroadVision-Amadeus Travel Commerce are trademarks or registered trademarks
of BroadVision, Inc. in the United States and other countries.
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Contact:
BroadVision, Inc.
Amber Rowland, 650/542-5881
amber.rowland@broadvision.com
or
The Weber Group
Jessica Banfill, 713/335-0259
jbanfill@ca.webergroup.com
or
Amadeus North America
Debbie Iannaci, 305/499-6448
diannaci@us.amadeus.net
or
Amadeus Global Travel Distribution
Corp. and Mktg Communication, +34-91-582-0160
info@amadeus.net