Press Release
April 2, 2001
CAIRO, Egypt -- Bass Hotels & Resorts has introduced a new range of benefits for business travellers at Inter-Continental
and Crowne Plaza hotels across the Middle East and Africa.
With the relaunch of the popular Business Options programme, business travellers can now enjoy double occupancy
at preferential single business rates, as well as base Priority Club points or miles for Priority Club members,
and also choose one of four valuable “extras” without charge, when making their next booking at any 57 participating
Inter-Continental and Crowne Plaza hotels and resorts in the region.
The choices are an upgrade to the exclusive Club Inter-Continental or to a Crowne Plaza Club room or junior suite
subject to availability, 500 bonus frequent flyer miles or 2,000 bonus Priority Club points, a full American breakfast
for two each morning, or up to two weekend nights at 50% off the Business Options rate in conjunction with a weekday
stay.
“Business Options is part of our commitment to provide the efficiency, facilities, all-round hospitality, and benefits,
expected by executives conducting business in this region,” said Denis Johnson, vice president, sales and marketing,
Bass Hotels & Resorts, Middle East and Africa.
"With the relaunch of the programme, travellers will not only benefit from attractive rates, free partner
accommodation and a choice of value-added options, but will now be able to take time out to wind down and enjoy
the benefits of travel. Business Options truly allows the business executive to customise their travel experience
to meet the need of each and every business trip."
Priority Club Worldwide is Bass Hotels & Resorts' rewards program, where members can redeem points for stays
at Inter-Continental and Crowne Plaza hotels and resorts around the world. Points can be exchanged for awards ranging
from free in-houses movies, store vouchers and room upgrades, to free weekends stays and special activity awards.
As an alternative, Priority Club members belonging to frequent flyer programmes operated by more than 20 airlines
can choose to receive airline credits.
Benefits include corporate rates, express reservations and check-in, extended check-out times, 20% discount on
specific hotel business services, and free stays for families paying corporate rates, with up to four people staying
in the same room.
Bass Hotels & Resorts® [LON:BAS, NYSE:BAS (ADRs)], the hotel business of Bass PLC of the United Kingdom,
owns, operates or franchises more than 3,000 hotels and 490,000 guest rooms in close to 100 countries and territories.
The following are some of the service marks owned by Bass Hotels & Resorts, Inc., its subsidiaries or affiliates:
Holiday Inn®, Crowne Plaza®, Holiday Inn Express® in the Americas, Express by Holiday InnSM in Europe,
the Middle East, Africa and Asia Pacific, Holiday Inn Select®, Holiday Inn Garden CourtSM, Holiday Inn SunSpree®
Resort, Staybridge Suites® by Holiday Inn®, Holiday Inn Family SuitesSM Resort , Holidex®, Priority
Club®, Inter-Continental®, Forum®, and Six Continents Club®. Centra® in Canada and Mexico;
CentraSM in the U.S.; ParkroyalSM in the U.S. and Canada; Parkroyal® in Mexico.
Bass Hotels & Resorts, Inc. offers information and reservations capability on the Internet – www.basshotels.com,
www.interconti.com for Inter-Continental Hotels and Resorts, www.crowneplaza.com
for Crowne Plaza Hotels and Resorts, www.holiday-inn.com for Holiday Inn
hotels, www.hiexpress.com for Holiday Inn Express hotels, www.staybridge.com
for Staybridge Suites by Holiday Inn, and www.priorityclub.com.
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CONTACT:
Tony Lewis / Samantha Wood
Total Communications
PO Box 53009
Dubai, UAE
Tel: (9714) 3314412
Fax: (9714) 3314415
e-mail: tony@totalcompr.com/samantha@totalcompr.com
SOURCE: Bass Hotels & Resorts, Inc.