Press Release
April 4, 2001
MEMPHIS, TN -- Hampton(TM), the national brand of midpriced Hampton Inn® and Hampton Inn & Suites®
hotels, yesterday announced the first winner of its colossal Hilton HHonors® promotion that will award 1 million
Hilton HHonors points to one Hampton guest each month through 2001.
Hilton HHonors has added 1 million points to the membership account of Daniel Barry of Louisville, Ky.
``Other than the day when my wife said `yes,' she would marry me, this is the first thing I've won,'' said Barry,
who was notified that he was the first winner on his cell phone, just leaving the Hampton Inn hotel in West Springfield,
Mass. ``I'm a little shocked ... we're going to have a blast!''
A traveling salesman, Barry has traveled throughout nearly three-fourths of the United States and plans to use
his 1 million Hilton HHonors points toward trips to some of his favorite places, like San Francisco and parts of
the West he hasn't visited.
An award of 1 million Hilton HHonors points can grant a dream vacation (or multiple vacations!) almost anywhere
in the world. Winners of this promotion can choose to use their points for accommodations at more than 2,000 hotels
and resorts worldwide and from 15 choices of airlines through HHonors Reward Exchange, enabling members to exchange
HHonors points for airline miles and miles for HHonors points with participating airlines.
``We still have a total of 10 million more HHonors points to award through the end of this year, meaning that 1
million HHonors points will be awarded to one HHonors member each month (March through December) who books his
or her stay at Hampton online,'' said Judy Christa-Cathey, vice president of Hampton Brand Marketing.
Hampton already has experienced a 250 percent increase in online hotel bookings year over year, and the hotel brand
hopes promotions such as this will encourage online trial for reservations among its more than 1,000 locations
across the United States.
Now through Dec. 31, 2001, Hilton HHonors members like Barry, who book reservations online and at any Hampton hotel,
are automatically entered into the million-points drawing during the month their stay is completed. No purchase
is necessary.
Official rules and details for the ``Hampton 1 Million Hilton HHonors Points Giveaway'' can be found on the Hampton
Web site at hamptoninn.com by clicking on ``Million Points.'' Consumers also can obtain information about joining
HHonors through the Hampton Web site by clicking on ``Hilton HHonors.''
``As part of the family of brands under Hilton Hotels Corp., Hampton hotels joined Hilton HHonors -- hailed as
one of the best guest reward programs in the lodging industry -- in April of 2000,'' said Jeffrey A. Diskin, president
and chief operating officer of Hilton HHonors Worldwide.
``This point promotion is an effective way to remind consumers that Hampton Inn and Hampton Inn & Suites hotels
participate in one of the largest and most rewarding hotel guest reward programs in the industry.''
About the Hilton HHonors Program
Hilton HHonors is a guest reward program that gives frequent travelers a faster way to earn the rewards they want
most. Enrolled members can earn HHonors points in addition to airline miles without even taking a flight for the
same stay, at nearly any rate, at more than 2,000 participating Hilton®, Conrad(TM), Doubletree®, Embassy
Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn® and Homewood Suites®
by Hilton hotels around the world.
HHonors is the only hotel program that allows its members to simultaneously accumulate Points & Miles(TM) for
the same stay, a benefit Hilton HHonors calls Double Dipping®.
Membership in Hilton HHonors is free. Travelers may enroll online by visiting www.hiltonhhonors.com. Or, to enroll
instantly in the program and make reservations, consumers in the United States and Canada may also call 800/HHONORS.
Outside the United States and Canada, travelers may call the Hilton Reservations Worldwide office in their area.
Travelers also may pick up an enrollment form with a membership card at any participating hotel.
Hampton is part of Hilton Hotels Corp., recognized internationally as a pre-eminent hospitality company. The company
develops, owns, manages or franchises hotels, resorts and vacation-ownership properties.
Note to Editors: The following service marks are owned by Hilton Hospitality Inc.: Hilton®, Hilton Garden Inn®,
Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Homewood Suites®
by Hilton, Red Lion Hotels & Inns®, Hilton Grand Vacations Company® and Conrad(TM). HHonors®, Double
Dip®, Double Dipping® and Points & Miles(TM) are trademarks owned by Hilton HHonors Worldwide LLC.
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Contact:
Hilton Hotels Corp.
Melissa O'Brien, 901/374-6462
Kendra Walker, 310/205-4545
http://www.hilton.com