Press Release: HotelTools, Inc.
April 26, 2001
ATLANTA and HENDERSONVILLE, TN -- HotelTools, Inc., a company specializing in technology solutions for the hospitality
industry, announced a strategic alliance with InnLink Central Reservations Services, a provider of private-label
reservation services. The alliance provides further breadth within HotelTools' Universal Reservations Service,
one of the services comprising the company's Enterprise Management Solution. HotelTools' industry-leading ASP solution
provides hotel owners and operators with the tools to manage multiple properties, rates and relationships in real
time.
According to Jim Grout, Executive Vice President of InnLink's parent company ShoLodge, Inc., ``Our alliance with
HotelTools provides hoteliers with the complete solution that they are looking for: real-time, cost-effective,
seamless reservation delivery, availability and rate updating, leading edge PMS services, and true enterprise reporting.
The HotelTools ASP technology fits perfectly into InnLink's goal of providing its hotels with automation far exceeding
that of other lodging technology vendors. We are thrilled to announce this alliance.''
``The alliance between our two organizations allows us to provide our mutual customers with high quality reservation
distribution solutions that are both high-tech and high-touch,'' stated Todd Sharp, Vice President of Global Solutions
at HotelTools. ``As reservations management has become more complex with the increase in alternate distribution
channels, the combination of HotelTools' multi-property Enterprise Management Solution and InnLink's value- added
reservations services is critical for success in today's business environment. Through this partnership our organizations
are able to simplify operations for hoteliers while providing them with powerful new tools to manage their business.''
About InnLink Central Reservation Services
InnLink specializes in the processing of reservations for hotel clients including comprehensive private label voice,
seamless GDS, and a variety of internet products. The company also offers services regarding rate and inventory
management via the internet. Central to InnLink's service is a dedication to excellence by providing superior customer
interactions. Using the latest technology that can include a two-way, seamless interface between the call center,
the GDS's, and each client hotel, InnLink provides a real- time environment for hotel management to maximize its
revenue stream. A division of ShoLodge, Inc. (LODG) of Hendersonville, Tennessee, InnLink has more than a decade
of experience in providing reservations services to client hotel chains and independents internationally.
About HotelTools
HotelTools, Inc. has developed the first Internet Enterprise Software for the hospitality industry. As the first
ASP truly architected for the future, HotelTools leverages the Internet as a cost-effective communications network,
giving hoteliers capability previously unavailable to most of the industry.
This revolutionary service centralizes all aspects of multi-property hotel operations, including property management,
guest management, rate management, reservations, and procurement. HotelTools' Internet-native applications and
services facilitate both top and bottom line improvement for hotel owners and operators by enabling real-time reporting
and management from any computer connected to the Internet. HotelTools architecture leverages single image data
across the entire enterprise to improve guest satisfaction and yield management while eliminating many labor-intensive
processes such as commission processing, night audits, and the re-keying of accounting data.
The Atlanta-based company is privately held and was spun out of Suburban Lodges of America, Inc. (Nasdaq: SLAM)
in late 1999. Suburban Lodges of America has over 310 hotels open or under development in 20 states with all open
Suburban Lodge hotels using HotelTools first generation solution, FrontDesk 5.2. For additional information about
HotelTools, Inc. visit the company's web site: at www.hoteltools.com .
SOURCE: HotelTools, Inc.