Press Release
June 13, 2001
LAGUNA BEACH, CA -- Senior Care Industries Inc. (OTCBB:SENC; FRANKFURT EXCHANGE:SJ5) has announced that it has
retained Donner Corp. International (DCI) for investment banking services.
The company said it also has retained the Investor Relations Network (IRN) to assist it in expanding its visibility
within the worldwide professional investment community.
John Cruickshank, a senior vice president at Senior Care Industries, said: ``One of our goals in retaining DCI
as our investment banker is to leverage its proven track record in helping small-cap companies increase their shareholder
value. Specifically, we are looking for strategic advice and a strong partner who will uncover potential sources
of funding and capital investment that will help us grow the company going forward.''
Cruickshank said the company also has retained the IRN to manage its investor relations and corporate communications
programs. The IRN is a full-service financial public relations partnership, with offices in Southern California,
New York City and Dallas. It provides investor relations and corporate communications programs for publicly traded
and pre-IPO firms nationwide.
``We intend to grow this company rapidly, and to maximize the return for our shareholders,'' said Cruickshank.
``As part of that objective, we have retained these firms to help accelerate the process.''
Senior Care is dedicated to building affordable housing for senior citizens. Currently, Senior Care has projects
under construction in Southern California, Las Vegas, in the Phoenix area and in New Mexico. Sales on its condominium
project in Los Angeles are presently underway. Taking advantage of compelling demographic and regional trends as
well as substantial governmental and international investment in the Baja California region of Mexico, Senior Care
recently purchased large tracts of property in the Rosarito Beach area of Baja California. This property will also
be developed for the senior market.
The projects, within a one-hour drive of San Diego, provide an alternative attraction to Palm Springs, Calif.,
Phoenix and Las Vegas. Where those desert communities are only viable six months of the year due to extreme heat
during the summer months, Baja California offers a year-round climate that averages 75 degrees Fahrenheit. Additionally,
Baja California offers the amenities available from its oceanfront location including fishing, sailing, swimming,
surfing, other water sports, oceanfront golf and a competitive advantage other inland desert communities cannot
provide.
Senior Care also owns Noble Concepts (http://www.noblefurniture.com),
a profitable manufacturer of high-quality ``Craftsman Mission'' furniture that is distributed throughout the United
States to a variety of furniture retailers. Senior Care also utilizes Noble to furnish its models and rental units.
This news release contains forward-looking statements, including statements containing the words ``believes,''
``intends'' and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and
other factors which may cause the actual results, performance, actions or achievements of the company to be materially
different from any future results, performance, actions or achievements expressed or implied by such forward-looking
statements. Such factors may include the results of the company's continuing investigation of the matters described
in this news release, timing issues and actions by administrative and enforcement officials.
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Contact:
Investor Relations Network
Tom Gavin, 909/279-8884