Press Release
January 17, 2001
ANDOVER, MA -- Engage, Inc. (Nasdaq: ENGA), a leading enterprise marketing software and interactive media company,
yesterday announced it has signed an agreement with Airtours plc, one of the world's largest air-inclusive vacation
providers.
Airtours, plans to use Engage's software solutions to provide its customers in the UK with consistent messages
across all media, ranging from the Web to wireless devices to print publications to interactive television.
Airtours business in the UK, which annually handles more than six million vacation bookings, will use Engage software
to develop a repository of media assets - text, pictures, video, etc. - to enable its travel company brands to
share these assets and deliver to consumers synchronized promotional, advertising and marketing messages, regardless
of the media channel. For example, the company, which encompasses Airtours' tour operating and retail distribution
units in the UK and Ireland, will be able to rapidly and cost effectively deliver the same rich promotion in multiple
languages to multiple markets using a wide range of media.
``This relationship with Airtours clearly demonstrates the power of Engage's software solutions,'' said Tony Nuzzo,
president and CEO, Engage. ``By enabling Airtours' customers and prospects to view a consistent sales message across
all channels including the Web, newspapers and brochures, on television and through wireless handheld devices,
our software will give the company a significant advantage in the highly competitive travel market.''
``With Engage's software solutions, we expect to dramatically reduce costs, attract more customers, increase our
brand awareness and ultimately enhance our relationships with our customers,'' said Jon Hart, director of New Media,
Airtours plc.
Airtours launched its e-commerce strategy last year to integrate message distribution and customer relationship
management with appropriate content and product. The strategy covers the multitude of distribution channels that
consumers may access to buy vacation and travel products, including interactive television, mobile technology,
the Internet, call centers and print publications.
Engage's worldwide software sales and service group is focused on delivering enterprise marketing software solutions
to both traditional marketers and e-marketers to enable them to manage and deliver targeted, synchronized marketing
programs across multiple channels.
About Airtours
Airtours is one of the world's largest air-inclusive tour operators, carrying over 12 million passengers a year.
The group's earnings derive from tour operations in the U.K., Ireland, Scandinavia, the U.S., Canada, Poland, Holland,
Germany, Austria and Switzerland. In addition, Airtours operates aircraft, retail travel agencies, hotels and cruise
ships. Airtours is listed on the London Stock Exchange.
About Engage®
Engage, Inc. (Nasdaq: ENGA) is a leading enterprise marketing software and interactive media company. A majority-owned
operating company of CMGI, Engage enables companies to harness the power of interactive marketing to create more
loyal customers, maximize revenue, and increase brand visibility and recognition. Based in Andover, Massachusetts,
Engage has European headquarters in London and offices worldwide. For more information on Engage please call 877-U-ENGAGE
or visit www.engage.com.
Statement Under the Private Securities Litigation Reform Act
This press release includes forward-looking information. All statements other than statements of historical fact
are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties
detailed in Engage's 2000 Annual Report on Form 10-K and from time to time in Engage's other reports filed with
the SEC.
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Contact:
Engage PR
Mike Mayzel, 978/684-7690
mmayzel@engage.com
or
Engage IR
Meredith Mendola, 978/684-7780
mmendola@engage.com