Press Release
August 9, 2001
CALGARY, AB -- VIP International Corporation, a proven business generator for hotels and car rental companies around
the globe through the Internet and the Global Distribution Systems (GDSs), and wholly owned subsidiary of HARS
Systems, Inc. (HSS: CDNX), announced a new strategic business direction with the move of Anita Chan, VP of Marketing
and Client Productivity, to Hong Kong. With Ms. Chan's move she will now be VIP International's VP Asia Pacific,
directing the company's push to expand and manage its hotel reservation representation business in the region.
Ms. Chan has more than 11 years of global distribution and Internet distribution marketing experience, including
5 years at the luxury brand for Four Seasons Hotels & Resorts and 3 at the national Canadian brand, Delta Hotels
& Resorts. She is actively involved with the Hotel Electronic Distribution Network Association (HEDNA) and
has a comprehensive knowledge of electronic distribution and marketing. Ms. Chan graduated from the University
of Western Ontario Executive MBA program. Originally from Hong Kong, Ms. Chan is fluent in English and Cantonese.
Under Ms. Chan's direction VIP International launched its proprietary Web site CarsAndHotels.com, and implemented
a customer feedback management system. One of the more significant changes developed and managed by Ms. Chan was
the company's Productivity Department. The department team members' sole responsibility is to drive business to
VIP International's clients through rate positioning, competitive analysis, and strategic marketing plans.
"Ms. Chan's accomplishments as our VP of Marketing and Client Productivity, and her extensive business background,
serve as a model of success that I'm positive will translate into VIP International experiencing portfolio growth
in the Asian Pacific market," said VIP International's president, Kelly Blake.
According to Andersen, the global professional services firm, in their Andersen Hotel Industry Benchmark Survey,
Asia Pacific hotels achieved double-digit yield growth for 2000. Of the four regions that Andersen monitors on
a monthly basis, Asia Pacific was the best performing market with the strongest RevPAR growth of over nine per
cent. Ten of the cities tracked in the survey recorded occupancies over 70 per cent, with Hong Kong leading the
region at 82 per cent occupancy.1
VIP International currently represents five hotel properties in the Asian Pacific region. They include Stanford
Hillview Hotel and Stanford Hotel in Hong Kong; Kijima Korakuen in Oita, Japan; Sapporo Korakuen Hotel in Sapporo,
Japan; and Empire Hotel Kowloon in Kowloon, Hong Kong.
About VIP International
VIP International Corporation (www.vipintcorp.com), a wholly owned subsidiary
of HARS Systems, Inc., goes further than providing global distribution system (GDS) and Internet connectivity.
VIP generates business for hotels and car rental companies with a complete electronic distribution management solution.
With more than two decades of reservations expertise, VIP International's reservations toolbox includes SynXis
Agent™, an Application Service Provider (ASP) reservation management and distribution system; an in-house central
reservation system (CRS) for onward distribution of all hotel and car rental clients; strategic marketing programs
and services; a full service, 24 hour reservation sales center; an Internet travel site, www.CarsAndHotels.com;
a travel agent commission payment program; a comprehensive hotel branding solution; and a dedicated team of Productivity
Specialists working directly with VIP's hotel and car rental clients to generate reservation revenue. VIP International's
hotel and car rental clients are easily accessed through the four major GDS and all viable Internet travel portals
and sites. With its World Headquarters in Calgary, Canada, VIP International has business development offices in
Denver, Colorado; Kansas City, Kansas; Toronto, Ontario; London, United Kingdom; Buenos Aires, Argentina; and Hong
Kong. HARS Systems, Inc. is traded on the Canadian Venture Exchange under the symbol HSS.
Certain statements contained in this press release are forward-looking statements. While these statements reflect
HARS Systems, Inc.'s (the Corporation) current beliefs, they are subject to uncertainties and risks that could
cause actual results to differ materially. These factors include, but are not limited to, the demand for the Corporation’s
products and services, economic and competitive conditions. The Canadian Venture Exchange has not reviewed and
does not take responsibility for the adequacy or accuracy of this release.
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For more information:
Donald Ross Marketing Communications Coordinator VIP International Corporation Phone: (403) 444-8205 E-mail: dross@vipintcorp.com www.vipintcorp.com