Press Release: Senior Care Industries Inc.
August 3, 2001
LAGUNA BEACH, CA -- Senior Care Industries Inc., (OTCBB:SENC), a company that is moving to become one of the largest
builders of high quality, affordable senior citizen housing in the Western United States, yesterday announced that
it has selected OTC Financial Network, a division of National Financial Communications Corp., to help direct its
investor relations campaign.
Senior Care Industries is a specialty real estate development firm constructing a focused portfolio of real estate
uniquely designed and located to meet the needs of a growing senior citizen population. The company develops and
constructs age-restricted projects that are on the cutting edge of design and efficiency.
Its ``smart homes'' incorporate state-of-the-art energy efficiency, Internet-capability, and alarm and medical
alert systems into each floor plan. The company focuses on meeting the comprehensive senior citizen housing needs
through its development of distinct real estate products in the Western United States and Baja Peninsula.
Geoffrey Eiten, president of National Financial Communications, stated: ``Senior Care is successfully capitalizing
on one of the most profound demographic conditions of today -- the aging of America. Through a series of strategic
acquisitions, Senior Care recently achieved a new milestone of more than $100 million in assets, while retaining
low-debt.''
Eiten continued: ``OTC Financial Network believes Senior Care is well-positioned to become a market leader in the
U.S. senior care housing market. Through implementing a targeted investor relations campaign, OTC Financial's goal
is to increase Senior Care's exposure on Wall Street and prepare the company to become a fully listed security.''
John Cruickshank, senior vice president of Senior Care, stated: ``With multiple properties currently under construction,
and additional purchases planned for 2001, Senior Care is on track for aggressive growth. OTC Financial Network
will assist Senior Care in communicating our quarter-to-quarter successes to the broader investment community.''
About Senior Care Industries
Senior Care invests in, manages, and develops senior housing with an emphasis on independent living. In the future,
Senior Care may acquire assisted living centers for seniors. Senior Care continues to actively seek land for development
or existing large apartment complexes that can be converted to senior housing, said a company spokesperson. For
additional information, see www.seniorcareind.com.
About OTC Financial Network
OTC Financial Network, a division of National Financial Communications Corp. based in Needham, Mass., is a full-service
financial communications and investor relations firm that specializes in micro-cap companies.
The company's proactive campaigns are custom designed to strengthen each client's presence in the investment community
by disseminating breaking news and fundamental positions to spheres of influence in the investment community, building
upon the client's existing shareholder base, and soliciting institutional coverage. For more information, visit
www.otcfn.com.
Statements in this news release are forward-looking statements that are made pursuant to the safe harbor provisions
of the Private Securities Litigation Act of 1995. Forward-looking statements involve known and unknown risks and
uncertainties that may cause the company's actual results in the future to differ materially from forecasted results.
These risks and uncertainties include, among other things, volatility of prices, product demand, market compensation,
risk inherent in the company's international operations, imprecision of reserve estimates and the company's ability
to replace and expand reserves.
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Contact:
OTC Financial Network, 877/366-0843 or 781/444-6100
Geoffrey Eiten (analyst inquiries), ext. 613
geiten@otcfn.com
or
Kristina Henneberg (media inquiries), ext. 615
kristina@otcfn.com
or
Rick McCaffrey, ext. 621
rick@otcfn.com
or
Investor Relations Network
Tom Gavin, 909/279-8884
tom@irnonline.com