October 26, 2000
PHOENIX, AZ -- The International Cruise & Excursion Gallery (I.C.E. Gallery(tm)) announced yesterday the introduction
of its new private-branded cruise and vacation e-commerce strategy for vacation ownership resorts worldwide.
This exciting new solution from I.C.E. Gallery offers developers the ability to implement, in thirty days or less,
a resort-branded, web-based cruise and vacation e-commerce shopping center within their current or newly developed
web site, to immediately produce their own e-tail traffic and revenues.
Resort developers now have the opportunity to showcase their own resort offerings in an innovative new manner that
will immediately impact the way they do business. At once, resorts can offer cruises, land and sea specials, and
travel opportunities integrated with their own product offerings, including "mini-vacs," customized for
their current owner base or potential new prospects shopping for vacation travel. The solution delivers a full
range of vacation offerings to the resort web site, keeping their owners and referrals shopping at the resort's
site instead of searching the internet for vacation alternatives.
This unique solution from the I.C.E. Gallery allows resorts to select the vacation content that meets their business
goals. I.C.E. Gallery's resort branded cruise and vacation web shopping center can be easily integrated with each
resort's existing web site to seamlessly add e-commerce capabilities, and the store's "web pages" will
blend into their corporate identity, brand and existing web site.
To create this innovative and exciting vacation shopping experience for its resort partners, I.C.E. Gallery has
developed key technologies and content elements which include:
The vacation store components remain under the control of the resort, while I.C.E. Gallery provides all the
required support for the solution and supporting content. The resort has the option for I.C.E. Gallery, operating
under the resort brand, to fully service all cruises booked through the e-commerce shopping center, or handle complete
fulfillment of the cruise and vacation travel components through I.C.E. Gallery's worldwide service centers, private
branded to the resort wherever appropriate.
Resorts receive extensive usage and demographic reporting, providing immediate lead generation opportunities and
information on the buying habits of resort customers, which further facilitates refinement of marketing strategies
for the resorts.
The E-Commerce Vacation Center is so exciting that it can serve as the foundation for the construction of a new
web strategy at the resort's discretion.
The I.C.E. Gallery solution is ready-to-install, eliminates investment in expensive technology development and
provides the quickest path for resorts to gain revenue and attention through their own cruise and vacation store
on the web. The new e-commerce cruise and vacation shopping center is the first of several new offerings from I.C.E.
Gallery, extending leading edge e-tail and e-commerce technologies to its resort partners.
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International Cruise & Excursion (I.C.E.) Gallery is the largest provider of Cruise Exchange services in the
vacation ownership industry. I.C.E. Gallery currently has over 450 affiliated vacation ownership resorts, which
represent more than 1,000,000 vacation owners worldwide. I.C.E. Gallery offers cruise programs and services to
vacation ownership resorts through offices in the United States, Mexico, Europe, Asia and Australia and is the
recipient of the 2000 ACE Innovator Award (ARDA Circle of Excellence Award) for its Cruise Exchange product.
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For more information about the vacation e-commerce solution, contact
I.C.E. Gallery
Phoenix, Arizona
John Selman, Director of Marketing
(602) 395-1995, Ext. 167.
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CONTACT:
Eric Kingsbury ekingsbury@icegallery.com 602-749-2156