Compiled from staff and wire reports
July 3, 2000
Shell adds Donatello to Vacation Club
SAN FRANCISCO, CA — Shell Vacations has just added the Donatello to its Shell Vacation Club. This outstanding facility
located in San Francisco at the famous Union Square area is under going over a four million-dollar renovation which
will cover all common areas and all the suites. When completed the suites will all have mini-kitchens and entertainment
centers. This already great hotel resort located in one of the most famous Cities and one of the most well known
shopping and entertainment areas in the world is a great addition to the growing list of Shell Vacation resorts.
The grand opening of the new units was a great success. Potential clients are being toured to the facilities in limousines from the Shell Vacation Preview Center at the Cannery at Fisherman's Wharf in San Francisco.
Agency gets Ocean Walk Village account
DAYTONA BEACH, FL — Jiloty Communications of Holly Hill has been awarded the public relations account for the Ocean
Walk Village group, a marketing alliance that includes Adam’s Mark Resort, the Ocean Walk condominium/timeshare
complex, the Ocean Center, Adventure Landing and Central Parking. Jiloty beat out four other contenders for the
account: Zimmerman Agency of Jacksonville; Benedict Advertising, S2 Advertising and The Advantage Group. The Jiloty
team will include staffers from the Hayworth Creative Group in Ormond Beach. Terms were not disclosed.
Ormond agency lands Hilton advertising account
The Advantage Group lands account
ORMOND BEACH, FL — The Advantage Group, an Ormond Beach ad agency owned by Scott Dick, has been awarded the Hilton
advertising account for several hotels in the Caribbean. The clients include top-rated resorts and casino hotels
in Nassau, St. Lucia, Trinidad, Tobago, Puerto Rico and Jamaica. Terms were not disclosed.
Bluegreen Corp. lands deal with Bass Pro
BOCA RATON, FL — Boca Raton-based Bluegreen Corp. landed Bass Pro Shops late last month. The company has signed
a 10-year marketing deal with the Springfield, Mo. retailer to offer Bluegreen Vacation Club packages to Bass Pro
Shops 30 million annual retail customers and 34 million catalog subscribers. Complete with in store kiosks and
Web site cross marketing, Bluegreen is forging ahead into the growing, outdoor adventure vacation market, a perfect
match for many of the company's timeshare locations. In addition, Bluegreen announced its plans to build a rustically
elegant, amenity-rich, wilderness themed timeshare resort adjacent to the world-famous Big Cedar Lodge on Table
Rock Lake, MO.