World's Largest Olympic Services Agency Offers Spokespersons for Comment on The Business of Marketing and Hospitality Behind the Games

Press Release: Carlson Marketing Group
September 11, 2000
MINNEAPOLIS, MN -- Executives from Carlson Marketing Group, the world's largest supplier of sponsor services at the Olympics, are available (in the U.S. and Sydney) to discuss the business and marketing activities they provide to leverage the investments of some of the Games' major sponsors. These sponsors include Samsung, IBM, Kodak, Seven Network, Fairfax Publishing, the Canadian Olympic Association, Qwest, Unilever Foods and the Australian Olympic Committee.

Topics include contract negotiation, travel, hospitality (arranging transportation, housing, entertainment, food, cleaning, security and logistics), event ticketing, contract negotiation, on-site management, event merchandising and sophisticated technology support.

Company experts from the Event & Sports Marketing division are:

• Alain Thiry, Executive Vice President of Event & Sports Marketing
• Wayne Eldevik, Vice President of Operations
• Gary Pluchino, Vice President
• Phil Harder, Vice President

  CONTACT

• Patti Winger at 651-436-3592 or pwinger@carlson.com
• Melissa Young at 612-708-2654 or mellisa.young@carlson.com
• Michael Penn at 646-638-2147 or michaelpenn@earthlink.net

BACKGROUND

Carlson Marketing Group, the world leader in Relationship Marketing, is also the largest Olympic services agency in the world, providing corporate sponsor to various Olympic Games since 1972. For the 2000 Olympic Games in Sydney, Carlson Marketing Group will look after some 30,000 guests for 20 sponsors and handle more than 300,000 event tickets. The company is also the official ticket seller in Canada, and providing expertise to the Australian Olympic Committee. During the Games, the company will have 500 employees in Sydney working on behalf of its client organizations.

SOURCE: Carlson Marketing Group