Press Release: TravelCLICK, Inc.
Worldwide on Brand-Wide Basis
October 24, 2000
CHICAGO, IL -- Richard W. Gray, chairman and co-CEO of TravelCLICK, announced yesterday that Preferred Hotels &
Resorts Worldwide, Inc. has subscribed to TravelCLICK's PHASER and Hotelligence Reports data product lines on a
brand-wide basis.
The new PHASER and Hotelligence Reports will provide each of Preferred Hotels and Resorts' 110 worldwide properties
with detailed rate and reservation reports specific to their competitive set. This historic and future pricing
and booking information will enable every one of these properties to effectively position themselves to travel
agents and potential guests throughout the world, and therefore, maximize revenue.
PHASER integrates information from Central Reservation Systems (CRS) and Global Distribution Systems (GDS) to provide
property executives with diagnostic tools to adjust future pricing, promotions and restrictions. Hotelligence Reports
deliver sales and marketing information, help target special offers through the GDS and produce performance baselines
against select competitive sets. These GDS systems reach 98 percent of the world's travel agents, who today book
in excess of 44 million hotel reservations annually.
``TravelCLICK's PHASER and Hotelligence Reports give our member hotels the ability to continuously evaluate their
market position and fine-tune their marketing strategy to meet very specific objectives,'' said Deena Viverito,
vice president of Reservation Services for Preferred Hotels & Resorts Worldwide, Inc. ``By tracking our market
position against that of specific competitors, Preferred Hotels & Resorts will be able to precisely determine
and fulfill our customers' short-term and long-term needs.''
Established more that 30 years ago, Preferred Hotels® & Resorts Worldwide is a global brand of more than
110 of the world's finest independent luxury hotels and resorts, each of which adheres to Preferred's rigorous
Standards of Excellence(TM) quality assurance program. Headquartered in Chicago, Preferred has sales offices in
New York, Los Angeles, San Francisco, London, Paris, Milan, Zurich and Frankfurt.
``We look forward to working with Preferred Hotels & Resorts national and international properties to provide
customized, consultative solutions for their marketing objectives around the world,'' said Gray. ``Whether the
Preferred property wants to reach potential customers in San Francisco or Somalia, TravelCLICK's PHASER and Hotelligence
Reports will arm it with detailed data essential to executing marketing and promotional campaigns to do so.''
``By implementing PHASER and Hotelligence, Preferred Hotels & Resorts reconfirms TravelCLICK's desire and commitment
to provide the best proactive digital marketing tools available to the hospitality industry,'' said Ray Cohen,
president and co-CEO, TravelCLICK. ``We will work hand-in-hand with each of its properties to help them meet their
profit and revenue goals.''
TravelCLICK, Inc. is the world's preeminent provider of digital media and data solutions to the travel industry.
Headquartered in the Chicago area, TravelCLICK has a rapidly growing workforce of over 300 employees spanning more
than 130 countries. The company has divisional offices in New York; Chicago; San Francisco; Geneva, Switzerland;
and Melbourne, Australia.
Established in 1996 as Global Marketing Services (GMS), the company entered into an investment partnership with
Bain Capital, Inc. in 1999 to fuel its expansion. Recently, the company changed its name to TravelCLICK to reflect
an expanded product base, including PHASER, Hotelligence Reports, ChannelTRAK, Galileo Headlines, Sabre and Abacus
PromoSpots, Sabre Virtually There, Galileo Featured Property and Amadeus Instant Marketing. The company's Web site
address is www.travelclick.net .
CONTACT: Nancy Hill of TravelCLICK, Inc., 847-969-0822, email, nhill@travelclick.net.
SOURCE: TravelCLICK, Inc.