Press Release: TravelCLICK
October 12, 2000
CHICAGO, IL -- Richard W. Gray, chairman and co-CEO of TravelCLICK, announced yesterday that Hilton Hotels Corporation
has subscribed to TravelCLICK's Hotelligence Reports for all their domestically owned and managed Hilton and Doubletree
hotels.
The new Hotelligence Reports will provide each Hilton and Doubletree hotel with a detailed monthly booking report
for the property and for its local competitive set drawn directly from reservations made through the Sabre, Galileo,
and Worldspan Global Distribution Systems (GDS). This data covers over 85 percent of the 44 million electronic
hotel reservations made annually by travel agents around the world.
By using the historical pricing, distribution, and comparative performance information contained within Hotelligence
and combining that information with its own internal data, Hilton Hotels Corporation will be better able to maximize
its revenues from the important travel agent distribution channel.
``TravelCLICK's Hotelligence Reports give us the tools to evaluate our historical market penetration and placement,
and adjust our future pricing and promotional offers accordingly,'' said Dieter H. Huckestein, president, hotel
operations for Hilton Hotels Corporation. ``All of our domestically owned and managed Hilton and Doubletree properties
will, for the first time, have data which they can use to develop extremely targeted marketing programs. Moving
market share and increasing average daily room rate are key to profitability. Hotelligence will help us do that.''
``By providing an invaluable source of market and property-specific data tailored to each of their properties'
competitive sets, Hotelligence Reports allow Hilton Hotels Corporation to identify proactive marketing and promotional
tactics that can really impact results,'' said Gray. ``The ability to track market share and travel agency booking
information, combined with distribution system analysis and revenue management tools, positions domestic Hilton
and Doubletree properties to out-perform their competition.''
``As one of the leaders in the hospitality industry, Hilton Hotels Corporation's decision to make TravelCLICK's
Hotelligence Reports their distribution management tool of choice for their Hilton and Doubletree domestic properties
is extremely significant,'' said Ray Cohen, president and co-CEO of TravelCLICK. ``It reinforces the importance
of these actionable reports to hotel operators and owners alike.''
TravelCLICK, Inc. is the world's preeminent provider of digital media and data solutions to the travel industry.
Headquartered in the Chicago area, TravelCLICK has a rapidly growing workforce of over 300 employees spanning more
than 130 countries. The company has divisional offices in New York; San Francisco; Geneva, Switzerland; and Melbourne,
Australia.
Established in 1996 as Global Marketing Services (GMS), the company entered into an investment partnership with
Bain Capital, Inc. in 1999 to fuel its expansion. Recently, the company changed its name to TravelCLICK to reflect
an expanded product base, including PHASER, Hotelligence Reports, ChannelTRAK, Galileo Headlines, Sabre and Abacus
PromoSpots, Sabre Virtually There, Galileo Featured Property and Amadeus Instant Marketing. The company's Web site
address is www.travelclick.net .
For more information, contact:
Nancy Hill of TravelCLICK, Inc. 847-969-0822 or nhill@travelclick.net.
SOURCE: TravelCLICK