Press Release
November 9, 2000
PORTSMOUTH, NH -- Newmarket International, Inc. announced yesterday that Honolulu-based Outrigger Hotels &
Resorts is automating its 24 properties with Delphi Multi-Property Edition (Delphi MPE), Newmarket's thin-client
enterprise application for multiple properties sold in one system.
Outrigger will install Delphi MPE at its corporate headquarters in Honolulu, enabling its sales force to direct-book
across an inventory of over 8,000 guestrooms spread across the Pacific Ocean. Installation and training are scheduled
to take place the fourth quarter of 2000. Over 150 total users in locations across the Pacific will access the
Delphi MPE system.
Outrigger also purchased 100 user licenses for MeetingBroker.com, Newmarket's Internet service that routes electronic
Requests for Proposals (e-RFP) from member sites such as AllMeetings.com, PlanSoft, and StarCite directly into
automated sales solutions.
A key factor in the decision to install Delphi MPE, which followed a lengthy evaluation of various sales automation
systems, was Newmarket's ability to expedite rollout and reduce training costs through its e-Business solutions
such as Virtual Classroom, which facilitates live, collaborative e-Learning among students, regardless of location.
``Because of our exotic locations and the sheer number of rooms we sell, we needed a system that leverages the
Internet,'' said Joe Durocher, Sr. VP and CIO Outrigger Enterprises. ``Being able to train our staff simultaneously
via the Web enables us to profit from the technology more quickly, while saving thousands in travel and related
expenses for trainers.''
Delphi MPE provides all salespeople in the Outrigger enterprise with single-image inventory and Customer Relationship
Management (CRM) tools to manage every aspect of their sales effort from transient to volume sales. Full Internet
access to the system for remote, mobile and distributed users empowers the sales force to sell into any property
in the group with real-time information pulled from a single database.
``Outrigger is now ideally equipped to reap the full benefits of B2B e-commerce,'' said Newmarket President Steve
Giblin. ``Delphi MPE will make each salesperson 10 to 15 times more effective as they can now book available space,
while MeetingBroker.com directs torrents of web-based leads right into the system for immediate follow-up. Sales
and customer service can grow exponentially and simultaneously.''
MeetingBroker.com is an open system that brings the entire RFP process online, eliminating faxing, lost leads,
and delays, while archiving each lead within the Newmarket system for future opportunities.
About Newmarket International
Newmarket International (www.newsoft.com) provides e-Business solutions that
automate sales and operations for every type of hospitality venue, from independent hotels of any size to resorts,
casinos, convention centers, convention & visitors bureaus, and the complete corporate enterprise. Newmarket
is widely recognized as the premier innovator of scalable sales and catering systems, web-enabled applications,
and e-Business strategies, including www.meetingbroker.com. A total solutions provider, Newmarket offers leading-edge
technologies, onsite and Web-based training, consulting, project management and superior support based on unparalleled
industry expertise.
(c)Copyright 2000 Newmarket International, Inc. All rights reserved.
Newmarket, Delphi, Breeze, CCBreeze, CVBreeze, Functions Breeze, and Delphi Multi-Property Edition are registered
trademarks, Global SFA is a trademark; and MeetingBroker.com is a service mark of Newmarket International, Inc.
Additional company and product names may be registered trademarks or trademarks of their respective owners.
About Outrigger Hotels & Resorts
Outrigger Hotels & Resorts is a division of Hawaii-based Outrigger Enterprises, Inc., the largest lodging company
in Hawaii and one of the fastest growing lodging company in the Pacific. Under its two hotel brands -- Outrigger
Hotels & Resorts and OHANA Hotels of Hawaii -- the company currently operates or has under development 35 hotels
and resort condominiums throughout the Pacific region, representing more than 10,000 hotel rooms and condominium
units in Hawaii, Micronesia, Australia and the South Pacific. Outrigger's affiliate, Outrigger Lodging Services,
manages nearly two dozen hotels and resorts throughout the U.S. mainland.
For reservations or information, call your preferred travel professional or Outrigger Hotels & Resorts toll-free
at 1-800-OUTRIGGER (1-800-688-7444) within the U.S., Guam and Canada. Outrigger's toll-free number also is available
internationally via AT&T's new Direct 800(c) Service. Elsewhere call 303-369-7777. Internet users can access
information on Outrigger via the World Wide Web at www.outrigger.com. Outrigger's
e-mail address is reservations@outrigger.com.
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Contact:
PAN Communications Newmarket International, Inc.
Melanie Wilcox Andrew Leibs
978/474-1900 603/427-5667