Press Release
November 7, 2000
SAN FRANCISCO & LAS VEGAS -- OpenTable, Inc. (www.opentable.com) and The Venetian Resort-Hotel-Casino yesterday
announced that OpenTable will build Las Vegas's first end-to-end solution to fully network the property's concierges,
casino services and restaurants. The Venetian's OpenTable solution will automate the resort's in-house communications,
track visitor dining patterns and preferences for improved operations forecasting, and enable development of highly
targeted marketing campaigns based on guest preferences. OpenTable is the leading supplier of Internet-enabled
customer relationship management (CRM), yield management and reservations solutions to the restaurant industry.
The Venetian, located in the heart of Las Vegas, is the world's largest hotel and convention complex.
The Venetian's custom solution will consist of OpenTable electronic reservation books (ERBs) installed at restaurants
throughout the resort, and access to a customized version of OpenTable's concierge solution -- OTConcierge -- for
the property's front desk concierges, casino services managers, and resort concierges. OTConcierge will bring direct
online access to reservations at restaurants both in and outside the property to all of The Venetian's concierges
and guest services representatives. Restaurants participating in the initial ERB installation at The Venetian include
Canaletto, Lutece, Postrio, Star Canyon, Tsunami, Valentino, Zeffirino and Pinot Brasserie. Consumers will be able
to tap into the network to make online reservations at The Venetian's restaurants directly from either www.opentable.com
or www.venetian.com, and eventually from within the hotel's 3,000+ guest
suites.
OpenTable's ERB will enable real-time Internet-based reservation queries and confirmations -- both from within
The Venetian's network and from the public Internet -- for the property's restaurants. The ERB automatically builds
an expansive database for each restaurant that gathers customer information including guests' dining history and
preferences, allergies, birthdays, anniversaries and much more. This database information is used to enhance and
personalize customer service, run reports on dining trends and patterns for better operational forecasting, and
can be mined by the restaurant to conduct highly targeted on and off-line marketing campaigns based on individual
diner preferences. The Venetian's OpenTable solution will also bring restaurants the ability to instantly distinguish
between hotel, casino and other reservations, and compile reports on the number of reservations made by specific
concierges within any given timeframe.
OTConcierge will enable The Venetian's front desk concierges, casino services managers and resort concierges to
make and manage dining reservations on behalf of current and future guests, and communicate diner information directly
to each restaurant. Concierges will have the ability to view and modify reservations made by other concierges at
their hotel, in order to easily provide hotel guests with the best possible service. The Venetian's operations
staff will use OpenTable to compile reports on guest cancellations or no-shows, as well as on the number of reservations
delivered to particular restaurants from within the hotel.
``The Venetian is committed to delivering the best possible experience to each and every one of our guests,'' said
Mike French, the resort's senior vice president of operations. ``OpenTable's solutions will not only simplify our
operations and encourage our hotel and casino guests to dine on-property, it will help us enhance our service by
enabling us to recognize each one of our guests as if they just stayed with us last week. In a competitive market
like Las Vegas, that's what builds customer loyalty and keeps our guests coming back.''
``The Venetian is clearly on the cutting-edge of the technical revolution in hospitality,'' said Jeff Edwards,
OpenTable's CEO. ``A property the size and caliber of The Venetian has very unique needs, and we're excited about
working with them to implement a fully customized and scalable network solution that can grow as the resort grows.
We expect that solutions such as this will become the standard for any large hotel-casino complex that's interested
in more fully understanding their customers and enhancing revenue opportunities within the complex.''
About OpenTable, Inc.
OpenTable, Inc. is the leading provider of Internet-enabled customer relationship management (CRM), marketing,
yield management and reservations solutions to the $500 billion global foodservice industry. The company's proprietary
electronic reservation book (ERB) automatically builds a comprehensive customer database which enables restaurants
to manage yields, communicate with diners more efficiently, enhance their customer service, and conduct highly
targeted on- and off-line marketing campaigns.
OpenTable introduced real-time online reservations to the restaurant industry in 1998, and now has products that
deliver the conveniences of 24/7 online reservations to hotel concierges (OTConcierge) and administrative assistants
(OTAdmin). Dining consumers can tap into the OpenTable network and make reservations online at www.opentable.com,
and also through the company's many distribution and content partners including America Online, The New York Times,
The Chicago Tribune, The Boston Globe and The Los Angeles Times. OpenTable's customers include leading hotel chains
and more than 1100 of the nation's top restaurants.
About The Venentian
The Venetian boasts the world's largest hotel and convention complex which includes 3,036 hotel suites, the first
all-suites hotel on Las Vegas Boulevard; approximately 120,000 square feet of gaming floor; approximately 500,000
square feet of retail space at The Grand Canal Shoppes; approximately 500,000 square feet of meeting space at The
Venetian congress Center. The Venetian is owned and operated by Las Vegas Sands, Inc.
-------------------------------------------------------
Contact:
OpenTable
Regan Daniels, 415/551-1510 ext. 249
rdaniels@opentable.com
or
The Venetian
Kurt Ouchida, 702/414-4335
ouchidak@venetian.com
or
Clifford PR for OpenTable
Christian Nelson, 212/358-0800
christian@cliffordpr.com