Company Press Release: U.S. Franchise Systems, Inc.
March 2, 2000
ATLANTA, GA -- Memphis, Tenn.-based Innstar Corp. and Second Capital, LLC have opened Louisiana's fifth Microtel
Inn & Suites at 10311 Plaza Americana Dr. in Baton Rouge. Microtel Inn & Suites is the fastest growing
chain of all newly-constructed, budget/economy hotels in the U.S. There are currently Microtels open in Baton Rouge
(Hwy. 1-10), Lafayette, Natchitoches and Sulfur.
Commented Vinay Patel, vice president of brand marketing for Microtel, ``We are pleased to once again partner with
Innstar Corp., and look forward to continuing Microtel's expansion throughout the southern U.S.'' Innstar Corp.
also owns the Microtel Inn in Jackson, Tenn., a Comfort Inn in Clemson, S.C., the Hilton Garden Inn and Sleep Inn
in Lexington, Ken., and the Executive Inn in Tupelo, Miss. Innstar also recently broke ground on a Microtel Inn
& Suites in Mt. Juliet, Tenn., located outside of Nashville.
The three-story, 82-room Microtel Inn & Suites in Baton Rouge offers single, double and suite accommodations,
remote cable TV, CNN, ESPN and HBO, along with daily complimentary continental breakfast and an outdoor pool. The
hotel is nine miles from Louisiana State University, 10 miles from the Arsenol Museum, Louisiana Arts and Sciences
and the Old Governor's Mansion, 14 miles from the Greater Baton Rouge Zoo, and close by numerous local restaurants.
``Microtel provides value and quality, and is the traveler's alternative to higher priced, full-service properties,''
said Tom Talley, president and CEO of Innstar Corp.
Lodging Econometrics recently named Microtel the top hotel brand in the U.S. for the number of projects and rooms
in the development pipeline. Microtel was also named the top budget brand by Entrepreneur Magazine.
The Microtel brand is franchised by Atlanta-based U.S. Franchise Systems, Inc. (Nasdaq: USFS - news). For reservations
or a copy of the Microtel directory, call 1-888-771-7171 toll-free, or visit Microtel online at www.microtelinn.com
.
SOURCE: U.S. Franchise Systems, Inc.